Valeria Márquez, a digital influencer and former Mexican Miss of 23, was shot dead during a live broadcast on Tiktok last Tuesday (13) at his beauty salon in Zapopan, Mexico. The young woman was known for sharing fashion, beauty and personal care for over 100,000 followers on social networks.
In 2021, Valeria won the title of Miss Rostro Guadalajara, which boosted her career as an influencer. She collaborated with fashion brands, jewelry and cosmetics, performing photo essays and promoting products on her Instagram profile. In addition, he owned a beauty salon where he offered aesthetic services.
The crime broadcast live
The attack took place in full live broadcast on Tiktok. According to the prosecutor and local press, a man entered the hall under the pretext of delivering a gift. He then drew a gun and fired at the influencer, hitting her and chest.
The images of the transmission, which quickly spread on social networks, show the moment when it was worth fainting in front of the camera. An employee who was talking to her at the time of the attack took the cell phone and ended the live. The shooter has fled on a motorcycle and has not been officially identified so far.
The Attorney General of the State of Jalisco opened an investigation for femicide. Although the reason for the crime has not yet been confirmed, there are non-official reports that the attack may have been commissioned by an ex-boyfriend of the influencer.
Career and life on social networks
Valeria Márquez was known for her light and charismatic content. On Instagram, she shared fashion, beauty and personal care tips, as well as registering moments of her routine as a businesswoman and influencer. His beauty salon in Zapopan was an extension of his digital image, where he served customers and promoted partner brands products.
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After the incident, the young woman’s account at Tiktok was disabled, while several fake profiles began to emerge on the platform amid honors and manifestations of sadness of her followers.
Valeria’s death generated commotion on social networks, with many netizens expressing indignation and charging justice. The hashtag #justiciaparavaleria gained strength, reflecting the revolt and mourning of its fans.
