Romanian telecommunications company fails to market Nowo and takes customers to their services. And is “aware of the need to work and improve the call center.”
The Romanian operator Digi is gradually failing to use the Nowo brand, with which it had initially entered the country.
The company reveals to what all new customers registered in the first quarter of 2025 joined the Digi brand. “Nowo is no longer marketing”guarantees the DPU spokesman.
Between January and March this year, Digi added 74 thousand new subscribers to your customer base, raising the total to 755 thousand. This number includes Nowo inherited customers, whose acquisition began in August last year.
Although both brands continue to exist formally, Digi confirms that a progressive migration of Nowo customers for their own services.
The operator detailed that the new customers are already benefiting from Digi’s infrastructure and has stopped marketing products with Nowo’s identity, although it still continues to provide technical support to existing users.
As complaint between current and potential customers have been a lot of arrested call-center. “We are aware of the need to work and improve our call center and our customer support and we are working on it. We are trying to provide the best possible service to our customers,” said Serghei Bulgac, CEO of Digi Communications, who controls Digi Portugal, quoted by.
Digi says he reaches 98% of the Portuguese
Digi now has 125 thousand customers with paid television, 137 thousand with fixed internet, 389 thousand in mobile service and 104 thousand with landline.
Compared to the end of 2024, there was a growth From 68,000 mobile users, 10,000 in the internet segment and four thousand on television. The landline, in return, lost 3,000 customers.
The company presented Revenues of 17.7 million euros in Portugal during the quarter, with a monthly average revenue per user of 7.7 euros – One of the highest among the markets where Digi operates. However, operating expenses rose to 26.4 million euros. Mobile service remains the main revenue engine: it grew more than 21%.
Although it does not set a date to reach the financial equilibrium point, DIGI states that it needs to double the number of fixed and mobile customers.
The operator also points out that already reaches 98% of the Portuguese population And it maintains negotiations with companies such as Cellnex and Advantage Towers to improve coverage, with the objective of reaching 100% in the medium term.
You can check if you have Digi coverage in your area.
