San Francisco 49ers has signed an agreement to sell guest appearances on the NFL team with a valuation of approximately $ 8.5 billion, equivalent to $ 48 billion, establishing a new record for sports franchises, surpassing the previous mark in December.
According to two sources with knowledge of the subject, the club is selling about 6% of capital to three private investors. Billionaire Vinod Khosla will be the largest buyer, accompanied by the families of Byron Deeter, partner at Bessemer Venture Partners, and Iconiq Growth’s founding partner Will Griffith.
The transaction still needs to be approved at one of the NFL owners’ meetings. Bloomberg had informed in March that the 49ers sought to sell a slice of the club.

A Khosla spokesman did not respond to the comment request. The 49ers preferred not to pronounce.
Sports team evaluations have fired in recent years, as professional clubs have been able to maintain good television hearing rates, which raised revenue from broadcast rights.
The previous record was Philadelphia Eagles, valued at $ 8.3 billion last year.
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Leagues have expanded the range of potential investors by allowing institutional funds to enter. In 2024, NFL began to authorize this type of investment, attracting more capital, including funds created specifically to invest in professional teams.
The news was first published by Sportico.
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