Sidônio Palmeira assumed as minister of the Secretariat of Communication of the Presidency of the Republic in January, amid the Pix crisis, and was presented as a “renewal” to the government area.
The minister has almost daily meetings with the President of the Republic, Luiz Inacio Lula da Silva (PT). Since entering the government, one of Sidonian’s focuses has been to unify the speech with ministers and advisors to the folders, which does not always work. For example, the public criticism of the Minister of the Civil House, Rui Costa, to the holder of the Comptroller General of the Union, Vinícius Carvalho, even in the midst of the INSS crisis. Sidonius argues that, before entering the 2026 elections, it is necessary to win 2025.
Faced with the increasing threat of a Mixed Parliamentary Commission of Inquiry (CPMI) in Congress to investigate the fraud in the INSS, CNNbase deputies reported not having received a general guidance on how to deal with the case from the beginning.
This Friday (16), Sidonio went to dawn in a meeting with Lula and other ministers to deal with the crisis. After the meeting, through social networks, the minister of the Secretariat of Institutional Relations, Gleisi Hoffmann, said that CPIs are the prerogative of the legislature. However, he stressed that a
Meanwhile, opposition attacks the government – especially on social networks. QUESTE RESEARCH THAT THE SCHEME WAS THE MOST DISCUSSED SUBJECT IN PUBLIC MESSAGE APPLICATION GROUP BETWEEN APRIL AND MAY 7. Publications had an average daily reach of 818,000 people, with more than 3.6 million messages on the case.
The fraud even surpassed other topics in evidence at the time, such as the health of former President Jair Bolsonaro (PL), the Pix crisis and the amnesty project to the January 8th. The subject had three peaks of repercussions: on the day of the first operation, on the day of the Federal Police report and when Deputy Nikolas Ferreira (PL-MG) released a video responsible for the Lula government for fraud.
“There is no cloudiness of communication, in our view, in what happens in the decisions made by the various government agencies-which has been acting to the news that reaches the newspapers and the population in general,” said Senator Eliziane Gama (PSD-MA), a member of the Government base, to CNN.
At the same time, the government is difficult to make itself heard on social networks. Sidonium’s bet is to show Lula in more popular language, crashing direct dialogue with the population.
Another guidance of the minister calls for attention to unofficial information leaks and quick reactions to fake news. Still, governors admit that they are still losing on the networks.
The evaluation of Lula’s allies is that Sidonius knows where the problem in communication is, but that successive crises hinder the implementation of the work. Whether for the performance of oppositionists, or by speech by members of Lula’s own management. In recent months, the main crises have been Pix, the INSS and Tiktok on an official trip to China.
There are allies who also consider that important programs have not been well exploited, or have been involved in a problem, such as the half foot, a financial incentive program for public high school students. The opposition even recognizes Sidonium’s work, but evaluates that the problem goes beyond.
“After the arrival of Sidonius, there was an effort in the attempt to better coordinate government communication, but it is innocuous and unproductive, because in practice there is a huge distance between the real world of people and official communication,” deputy Mendonça Filho (União Brasil-PE) told Federal CNN.
Planning Minister Simone Tebet, although she praised Sidonium. In its view, the government cannot show an advance of public policies in the face of existing polarization.
Anyway, albeit at a slow pace, the plateau had been recovering popularity since the arrival of Sidonium. At the beginning of the year, Datafolha survey showed approval of 35% of Brazilians, with the disapproval of 34%. In February, approval fell to 24%. The disapproval rose to 41%. The negative, reckless to 38%.
Now there is a possibility that the indices will be affected by the social security scandal. In addition to Lula, some of the most interested in the numbers are the chiefs of the center. Depending on moods, they will decide whether or not they will walk with the current president in 2026.
