Grupo Globo company and responsible for newspapers such as “Valor”, “Globo” and “Extra” reports revenues with advertising below expected and “strong impact on financial result”
A, which publishes newspapers like Economic value, The globe e Extrareported on Monday (19.MAI.2025) to its managers and editors who had a bad result in the first quarter of this year. Programmed revenue goals were not achieved. The company is part of Grupo Globo, the largest media conglomerate in Brazil.
“We closed the period from January to March registering a drop in comparison with the budget, both on advertising and consumer revenue, having a strong impact on the financial result, which ends also below the budgeter”says the text of the statement. The text does not speak of values or gives details about how exactly the recipes were below the budgeted.
In the area of advertising, reports Editora Globo, it was not possible “Drive the revenue of special projects [conteúdo patrocinado e eventos]which had been gaining quarter growth after quarter ”. And complements: “We also have a drop in digital media recipes [sites na internet] and cool [publicação de balanços]reinforcing the challenging scenario we face ”.
O have a page (PDF – 276 kb). When it talks about the revenue with the consumer, Editora Globo refers to “Single sales and signatures” From their publications, the recurring revenue that all vehicles seek to have a recurring and stable revenue in the media industry. In that case, “The growth of the subscriber digital wallet was below planned and did not compensate for the drop, above the printed wallet, resulting in a consolidated revenue again below the budgeter”.
The company says that the containment of recently adopted expenses “It was fundamental” and helped “To compensate part of adverse impact” loss of revenue.
Among the factors that caused the reduction of revenues, Editora Globo cites “Strong cost pressure, which have an increase compared to last year [2024]due to the impact of inflation, collective adjustments and payroll reoneration ”.
The reoneration of salary payroll is a problem for Grupo Globo as a whole, which is an intensive labor company. The conglomerate is among the 10 most benefits with the rule – which is being gradually disabled and allowing some companies in Brazil to pay less charges for the INSS on the amount of employed workers.
“Given this reality and the growth objectives we set for the year [2025]we need to act even more focused on business transformation fronts. The evolution of media revenue and digital signatures is essential, and it is essential to resume growth in special projects ”informs the statement.
At the end of the text, Editora Globo appeals to its professionals to help overcome the current moment: “Knowing that there are challenges and opportunities in all the context that involves our business, we count on the engagement of everyone in the prioritization of strategic actions and continuous search for productivity. Together, we will be able to reverse this difficult beginning of the year, which brings learning and reflections for change.”.
