The Stuffed Cracker Brand Oreo, from Mondelezit is really determined to conquer generation Z through the mouth. But decided to appeal to other senses in the new partnership that has just announced officially, with singer Selena Gomez. In the limited circulation that bears his name, rare crackers with drawing of the signature of the popstar can be scanned by cell phone and give access to remix Unpublished from a Selena song. The product, launched globally, will be available at Brazilian retail from June, in physical stores and Amazon e-commerce.
This is not the first time the brand is associated with a “diva” to connect with pop music fans. In 2020, a similar partnership was closed with singer Lady Gaga. At the time, Oreo released pink cookies with green filling, in the tones of the album Chromatica. For this launch, the brand also bet on a multiplatform campaign, with actions on Twitter as a “treasure hunt” that packet of cookies autographed by “Mother Monster” as a prize. However, the distribution of this limited edition did not arrive in Brazil.
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The “flavor” selena gomez combines chocolate, condensed milk and cinnamon, simulating the taste of Horchatetypical Mexico drink and one of the singer’s favorites, which has Latin origin (her father is Mexican). The drawings of the cookie layers were created by Selena herself.
In the product communication strategy, Oreo promises a “especially striking” presence at Tiktok, a platform where Selena Gomez is the second most viewed in the world. The news will also have open TV insertions, streaming and media out of home – That advertising that appears on the bus stop screen, the subway platform, or in the common areas of a condominium.
Who is Selena Gomez and what is your fortune?
Selena Gomez is a manner of Disney Channel, a channel in which he starred in the series “The Wizards of Waverly Place” and began to take the first steps as a singer. She has millions of albums sold and a career in consolidation in the cinema. Last year, it was nominated for the supporting actress Golden Globe for the movie “Emilia Perez”. It also signs the executive production of the Hulu’s Only Murders in the Building series.
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Last year, the Bloomberg estimated Selena’s fortune at $ 1.3 billion. According to this calculation, more than 80% of the amount would come from the artist’s participation in Rare Beauty, his makeup brand, valued at more than $ 1 billion.
Already in the calculations of ForbesSelena Gomez’s fortune would be $ 700 million and the singer would not have become a billionaire – yet.
Selena also founded, along with her mother, Mandy Teefey, the startup Wondermind mental health, which according to the specialized press ,.
