“I want to communicate that, after reflection, I decided to leave the leadership of Pro. I will stop worrying about politics.”
This was not said by former Argentine president Mauricio Macri, but by an image generated by artificial intelligence (IA). It was another fake video created by a libertarian user of social network X and published in the early hours of Tuesday by someone identified as “Gordoedicion”. To try to circumvent the controls of Elon Musk’s network, he wrote a little complimentary “clarification”, warning that it was a meme generated by AI.
Libertarian users, followers of President Javier Milei’s political line, were not intimidated by judicial complaints and continued to post videos generated with AI to harm Macri. Malei and Casa Rosada endorsed a previous video, published shortly before the. Now it is unclear whether the government’s summit will continue to support this modus operandi, or if, for political reasons, it will ask for a strategic break.
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What was evident was that no one was scandalized around Milei, and there was no great concern with the action filed by the PRO in the Electoral Court. On the contrary: the president said Macri “is fat”, and “does not understand” how militancy in the digital arena works.
His strategist, Santiago Caputo, was one of those who amplified the reach of Macri’s first video on Saturday, which announced the supposed withdrawal of Pro candidate Silvia Lospenato, hours before the ballot box. She was third in the vote.
At Casa Rosada, no one regretted, and some Milei allies say he was the victim of a “dirty campaign” in his career until the presidency. The president claims that he was attacked before, citing the hiring by the pro Spanish political consultant identified as the author of a “fear campaign” against him.
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The “phenomenon Malei” cannot be explained without social networks. Their digital allies see themselves as project advocates and attend platforms long before the triumph of freedom advances. It should be noted that this is a mechanism that came to be commanded by people who won offices at Casa Rosada after the libertarian’s victory.
Caputo is the head of the system, and before being a Milei consultant (or not even knowing it) was an active Twitter user and then the X, with anonymous accounts used to criticize politicians with aggressive messages. Officially an advisor to the president, he is responsible for Milei’s government and party communication strategy. And it has the freedom to determine the narrative lines on libertarian social networks.
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Therefore, when the account associated with him in the X, “Mileiemperator” (something he never recognized), he published the first video of Macri made with AI, everyone understood that it was an action with the endorsement of the government’s summit.
Below Caputo not all are the same: some are “chiefs” of the strategy of social networks. Others work on the digital team inside Casa Rosada. There are “opinion leaders” or celebrities who, with a vast number of followers, are called “friends of the house.” And there are other anonymous accounts that replicate these messages in an incessant way.
Agustín Romo, Ultraliberal User of X and Head of the Freedom Bench advances in the Buenos Aires legislature, is the party’s communication director. He has contact with many libertarian accounts on the network, with the ability to set up a discussion agenda. With him works the director general of digital communication, Juan Pablo Carreira, hidden behind the username “John Donate” in X.
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Officially, a career is subordinate to Manuel Adorni, Milei’s spokesman who was elected in Sunday’s regional elections. From his department come the official communications in the presidency account, as well as the argumentative lines that spread across networks quickly.
There is another team formally linked to Casa Rosada and circulating through the office of Caputo and other members of the communication team – among them there are some of the libertarian “official amplifiers, all identified with a adorned cross placed on their lapels and known as” the forces of heaven. “
Daniel Parisini, a close friend of Romo, is called the “Minister of X, but does not have a formal position in the government and neither does he need one. He is more useful as an opinion maker and celebrity of YouTube, where every night presents a program called“ Mass ”. He is the main representative of the“ forces of heaven ”, and daily consulted with capto. Election.
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Finally, there are the “friends of the house”, who have a large number of followers and who have contact with the government’s summit. One of them, Franco Buhiconto, known as “El Buni”, was one of the first to promote Macri’s manipulated video and appears in the pro denunciation alongside nine other pro-milei users. In September last year, he was with caputo at Casa Rosada.
