The government of Alagoas has launched a public consultation on criteria for hiring institutional advertising on websites, blogs and digital portals. A bidding for the area is ongoing R $ 110 million.
The result of the initiative, the state secretary of communication, Wendel Palhares, showed greater interest in regionalization, with 75.8% defending the advertising broadcast in local vehicles. Another 11.7% prioritized focus on large portals, and 12.9% understand that the option depends on factors such as editorial quality.
The form for public consultation was available on the Alagoas Government Portal between April 25 and May 12, with 171 answers recorded.
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