Nestlé’s Nescafé brand announced an extra investment of R $ 500 million to expand its coffee plant factory in Montes Claros (MG) and the offer of out -of -home consumption machines. The amount adds to the amount of R $ 1 billion, announced last year, and which provided for investments also in the expansion of the Araras Plant (SP), where soluble coffee, ground toasted and grains are produced.
With additional investment, the Nescafé brand increases its bet on two arms that have grown at a double -digit pace in recent years. Company data show that 8% of Brazilians have coffee machine at home and Nescafé sees great potential with their Dolce Gusto. To give you an idea, in Europe, the penetration of these machines already reaches 35% of homes, says the company.
The Montes Claros factory has the capacity to produce 1 billion capsules per year. In addition to the domestic market demand, Nescafé also matters Dolce Gusto to other Latin American countries. Hence came the need to expand the mining production line.
The Nescafé Park of out -of -home consumption machines, used by companies and especially by retail, will reach 30,000 units by the end of the year.
The company wants to double the participation of this segment in the business and for that, also bet on telemetry. About 16,000 Nescafé machines already have this consumer data supply technology, which allows the company to provide intelligence service to its customers.
