A, 43, had his mandate as ombudsman from renewed for a year. Thus, his second period in office, which is defined by the mission of representing readers, runs until May 2026. She is the 15th professional to perform the function, being the seventh woman.
During this time as an ombudsman, she identifies two main problems of the newspaper, which mirror the. The first of these is the quality of the text. “It is necessary to broaden the text control mechanisms, with an institutional direction in this regard,” he says. “This affects the reader’s experience and the impression of the newspaper.”
The second most recurring complaint refers to disorders with the signature, such as the difficulty of cancellation and the delivery of the printed newspaper. Even if it is not a direct attribution from Ombudsman, Alexandra claims to have chosen to deal with signature, because, according to her, the theme is also part of the reader’s experience.
The word “ombudsman” has Swedish origin and means citizen representative. In the 1960s, the role was adopted in the American press, arriving in Brazil two decades later, on September 24, 1989 ,.
It is also the attribution of the professional the writing of an internal criticism, sent every day to the newsroom. Ombudsman’s term can be renewed up to three times (four years in total).
The professional cannot be fired in the exercise of his work and has stability of six months after leaving office. These measures aim to ensure the freedom to perform their function, regardless of the direction of the newsroom.
Na Sheet Since 2001, Alexandra has been a writer, reporter and deputy editor of illustrated and editor of illustrious and diversity. It became known for publishing, for 12 years, the strips “The Chick”. From 2021 to 2024, he was assistant secretary of writing.
Until the 2026 elections, it foresees challenges for its performance. After all, he says, the country’s political moment is uncertain. “Parties often use the newspaper and test possible candidates,” he says. “In a period of uncertainty, the writing should be aware and cannot have an addicted look at the political scene.”
The year still has a great coverage: a. Ombudsman criticizes the work of the newspaper de beforeha. “Coverage is already being sponsored by deforestation companies,” he says. “I don’t think the newspaper will stop doing it because of it, but it’s always strange to those who read.”
She states that the economic coverage of Sheetsheltered in the Market editorial, strengthened, becoming more didactic, which brings the reader closer to technical themes.
However, criticizing the adoption of the slogan “in defense of clean energy”. She states that while the newspaper has not shy away from showing the area’s flaws, it considers a problem to commit to a particular sector.
“I think the newspaper has not stolen to show problems that are being faced by this area. The fact that the newspaper is committed to a sector is nonetheless problematic,” he says.
The changes in cultural coverage, with the omnipresence of press office and the multiplication of profiles on social networks that disclose information on the subject, but without journalistic parameters. “This year the Sheet He let a lot pass in terms of cultural policy and, when he woke up, it was a little late, “he says.
In this respect, one of the most debated topics at the moment is the regulation of streaming platforms in Brazil. According to Alexandra, cultural journalism undergoes a emptying in the main newsrooms of the country, which does not occur in Sheet. “The illustrated keeping this special space only puts more weight on it.”
