System will make values vary according to the demand and will be applied to the millions of tickets available from the 3rd quarter of 2025
FIFA will implement a dynamic price system for the sale of 2026 World Cup tickets, which will be held in the United States, Mexico and Canada, according to information released by Times on Wednesday (21.mai.2025).
The maximum organization of world football will use this strategy, in which the values vary according to the demand, for the millions of tickets that will be made available to the public from the 3rd quarter of 2025.
The dynamic pricing model causes values to increase when there is greater demand for a particular event. Ticket allocations for the countries participating in the World Cup, aimed at official fans clubs, will not have this pricing system.
FIFA seeks to maximize revenue from selling tickets to the world tournament. All collection from the commercialization of entries will be destined to the entity, not to local stadiums or organizers.
The 2026 World Cup will have games distributed between the United States, Mexico and Canada. About 6.5 million tickets should be sold to the 104 matches involving 4 participating selections of the tournament.
The dynamic price strategy will mainly affect the ordinary fans who want to watch the World Cup games. The system can result in higher values, making it difficult to access fans with lower purchasing power.
The organization already uses the dynamic price system for the 2025 Club World Cup, which will take place in the United States from June 14 to July 13.
In the United States, large sporting events like Super Bowl adopt this pricing model. By 2025, the average price of tickets to the NFL (National Football League) final was $ 6,900. In the 2024 edition, the average value reached $ 8,000.
It is not yet defined if the same approach will be applied to the games that will be held in Mexico and Canada, countries that will also host matches of the 2026 World Cup.
When asked about ticket sales plans for the World Cup, FIFA did not confirm the strategy. A spokesman for the entity declared to Times: “Ticket sales for the FIFA 2026 World Cup are expected to start in the 3rd quarter of 2025 through the FIFA website. More details will be disclosed in due course.”
The dynamic price system has received criticism. Ronan Evain, executive director of FSE (Football Supporters Europe), Times what “Dynamic prices do not belong to football because they are an exploitation of the loyalty of fans.”
“We have seen this at the Club World Cup and would be a fiasco for FIFA to use it at the World Cup. It will be a very expensive World Cup for the fans. FIFA does not need extra money and should maintain the costs that can control at the lowest possible point, not trying to profit from high ticket prices. declared.
