The automotive sector is in full transformation, with electrification, sustainability and digitization to shape the future of mobility. According to Kantar’s latest report, “Brandz Most Valuable Global Brands 2025”, the 10 most valuable car brands in the world add up to 197.12 billion euros, with a highlighted brand as isolated leader.
Tesla leads for the third consecutive year
Having consolidated its position as the most valuable car brand in the world, Tesla exceeded 75 billion euros in value. This growth of 20% reflects the impact of their differentiation strategies, such as the bet on direct consumer sales and autonomous driving technologies, says Executive Digest.
Kantar points out that Tesla not only pioneered electric mobility, but also redefined the consumer’s relationship with the car, integrating technological innovation with a user -centered experience.
Sustainability reinforces brand value
The growing appreciation of sustainability by consumers has benefited the brands they lead in this domain, explains. Toyota ranks second in the ranking, with 25.77 billion euros, supported by initiatives such as early launch of Prius and the development of hydrogen technologies.
The report stresses that these strategies help brands to maintain relevance in a market where carbonic neutrality is a growing demand for consumers.
Ascension of Chinese brands
The Chinese brand Byd registered the highest growth among the first 10, with an appreciation of 44%. This increase is associated with its bet on accessible electric cars and China’s growth as the world’s largest producer and exporter in the world.
In addition to Byd, Xiaomi also begins to gain notoriety in the automotive sector, with urban mobility solutions such as electric bicycles and autonomous vehicles.
We recommend:
Decline marks and growth factors
Among the brands that registered falls in the value stand out Porsche, with a 20%retreat, and Honda, with less 10%. Toyota itself, despite its presence at the top, saw its value down 3% in a context of greater competition in the electrical segment.
According to Kantar, the growth of a car brand value is associated with two main factors: differentiation perceptions that exceed market share and commitment to sustainability.
Mercedes-Benz, despite the 9%descent, maintains a strong cultural identity, reflected in its presence in media products and the consistency of its design, the same source refers.
Top 10 of the most valuable brands
- Tesla – 75.69 billion euros (+20%)
- Toyota – 25.80 billion euros (−3%)
- Mercedes-Benz-18.31 billion euros (−9%)
- BMW – 17.71 billion euros (+13%)
- Ferrari – 12.71 billion euros (+39%)
- Byd – 12.70 billion euros (+44%)
- Porsche – 11.76 billion euros (−20%)
- Ford – 8.42 billion euros (+3%)
- Maruti Suzuki – 7.30 billion euros (Top entrance)
- Honda – 6.77 billion euros (−10%)
Tesla’s domain at the top of the list demonstrates how the combination of technology, innovation and sustainability can redefine the value of a brand in the automotive sector.
Also read:
