Pickle
Young influencers even earn 10,000 euros a month to rent clothes on pickle
Maintaining a wardrobe with fashion pieces has become a “company” for thousands of influencers, who follow viral pieces and buy clothes just for rent. They even earn thousands of euros a month – they use for everything, from paying the bills to reinvest in their own businesses.
A few months ago, the New York influencer Lane Creator realized that he was sitting in a unexplored gold mine: Your wardrobe.
Your closet was full of viral partsmany of them little used and occupying space in their small apartment in New York. Instead of leaving these clothes to accumulate dust, Creatore decided to rent them online.
The 31 -year -old fashion blogger is one of the Thousands of women that rent your clothes in the application.
The target market are young city, desperate for being in the fashion of the city – who perhaps need to A dress for a weddingor are just anxious to use a piece but do not want to pay the total price.
In the best months, Creatore even earns over 10,000 euros. “Pickle is definitive female mathematics,” Creatore told. “Instead of thinking about wearing clothes, I think: ‘I will make this investment to rent ‘“.
Pickle, which is only available in iOS and the United States, was founded in 2022 by Brian McMahon e Julia O’Maraformer employees of the New York company of Blackstone alternative investment.
After launching its application, the pickle recruited influencers from New York to grow. In 2023, opened its first physical store in the cityand since then expanded to markets like Los Angeles and Miami.
Startup, however, raised $ 20 million, about 18.5 million euros in investments business angels.
According to the company, which retains 20% of the transactions in the application and 35% of the transactions of its physical store, the top 10 pickle “lessers” earned an average of 3,000 per month in 2024.
Some earn thousands
Creatore started renting at Pickle in July and listed just a few items. Less than a year later, in April, won almost 12 thousand eurosbut on average wins 6 to 11 thousand euros monthly – Accounts that the insider proved.
Isabella de Murguia26 -year -old rental company from New York, works in consulting and dedicates About four hours a week to your parallel business on the pickle.
He opened his wardrobe in 2023, after seeing application ads on Tiktok, and now earns between 2,700 and 3,700 euros per month during the peak rental seasons.
Jess Work26 years old, works full time in fashion while balances part-time work like content creator.It had average yields similar to those of Murguia, but in a few months, as during the holidays, it earns over 5,000 euros through the application.
Work has a total of 229 ads on picklewhose daily rent between 15 and 200 euros. The most expensive item is an VLimited edition silver stretched from H&M. According to Blogger, the dress has been rented several times since listed it six months ago.
Even the rental companies who do not regularly reach these values can earn a considerable amount. Andrea Duffielda 31 -year -old entrepreneur from Miami, Wins between 500 and 750 euros per monthwhich is useful “especially in this economy.”
In Los Angeles, the photographer and bartender Kana Kozlowski26, rent your clothes about a year ago. In most months, it earns between 200 and 500 euros, but noted an increase during the Coachella festival.
Throughout the platform, the pickle had peaks of rentals during holidays such as Halloween, or seasonal categories such as skiing equipment.
For some of these rental companies, pickle gains are used to pay daily expenses and accounts. From Murguia says the application helps you achieve savings goals and pay your social life.
“It’s really Hard to have the joy of being a full -time creative When you are worried about money, ”says Creatore.“ This gave me that peace of mind, allowed me to I fell in love with my blog and photography again“.
Keeping a Pickle wardrobe takes work
Unlike most New Yorkers, in Murguia has a lot of storage space- Four cabinets are for her and her inventory Pickle, and one is for her boyfriend.
O Pickle changed the way the rental companies buy. “I can buy something that Perhaps I had not bought it earlier“Says Work.” I know I’ll be able to, I hope, earn more than it cost – or at least cover the cost of the item. “
Creator has a calculation sheet To register the costs of purchase, rent and maintenance, and withered returns anything that does not rent within a week.
Maintaining inventory flow also has a cost. Work estimates it spends between 900 and 1,800 euros per month on new items.
Some of the items are guaranteed successtell the rental companies: exhausted pieces, which were viewed in a celebrityor pieces of certain brands, such as Rat & Boa and Frankies Bikinis.
Thus, part of Secret of Success is knowing what goes viral. “If something starts to become really popular in a private market or on social networks, usually appears on the pickle immediately“Says McMahon.
