Discounts on products and services can reach 70%; Objectives of retailers is to draw attention to the tax burden in Brazil
The (National Confederation of Shopkeepers) promotes next Thursday (29.MAI.2025), through the (Chambers of Young Shopkeepers), the (Tax Free Day). It is an awareness action on the tax burden in Brazil.
During the day, commercial establishments sell products and services with discounts equivalent to taxes that normally focus on prices – by up to 70%, in some cases. The event is held in Brasilia and several other Brazilian cities.
“The event has existed for over 15 years and comes precisely to show the end consumer, the people, the real effect of the tax burden on our pocket.”told the Poder360 The coordinator of (Chamber of Young Shopkeepers of the Federal District), João Silveira. According to him, the entity intends “Make a relevant noise” on the day free of taxes.
The vice-coordinator of CDL Jovem DF, Bruno Fernandes, stated that the event aims to raise awareness not only about the quantity, but about the complexity of taxes in the country.
Watch the full interview (14min34s):
Silveira said participating shopkeepers are already preparing for the event. “Some will enter all store items, others with some specific product”he declared. For him, “What matters is the shopkeeper to enter the campaign, to support the movement and so that we can raise the discussion of taxes in Brazil”he declared.
The sector with the highest participation, according to Silveira, is retail. Shopkeepers will participate with a unified minimum discount of 33%, equivalent to the percentage of GDP related to tax payment. “Anyone who wants to give the specific discount according to the tax can give. Anyone who wants to generalize will generalize with 33%”explained the coordinator of CDL Jovem DF.
According to Fernandes, the intention of the campaign is not simply to combat taxes. “We know that taxes are important. The problem is this tax not to return to the population. […] Our movement comes to make this protest so that taxes are well used ”he said.
João Silveira emphasized that tax -free day is not a promotion, but “A protest and an awareness campaign”. “The entrepreneur fails to charge the tax, but he does not fail to pay“he declared. However, he stated that the date ends up positioning himself as a business day, because people take advantage of discounts for shopping they need.
Bruno Fernandes cited as an example an perspective from Brasilia that earned 30% more on the 2024 tax day. In addition, according to him, the date is the 3rd of the year of most selling in the malls of Manaus (AM). In the Federal District, the biggest gimmick of the campaign is a gas station at Asa Norte, which will give a discount this year of $ 2.14 per liter of fuel. According to Silveira, this post had a line of over 1 km in 2024.
For Fernandes, the high tax burden affects the development of the country. “The one who feels most at the end is the population, and the more expensive they have there, the less the people will buy. And that impacts the development of the country, because with the less money circulating, the economy weakens.”he declared.
Also for this reason, Silveira considers that tax reform is necessary. According to him, one of the campaign’s goals is to show how taxes corrode the purchasing power of the Brazilian. “Depending on the regime you have, it is carrying tax on tax [nos produtos]. So when you get to the tip, much of that price is in tax ”these.
