The six largest state -owned companies controlled by the federal government expanded their sponsorship funds in the president’s third term. The contracts signed by Petrobras, Caixa, Banco do Brasil, Banco do Nordeste, Post and approached the $ 1 billion mark last year.
The money has risen in all six federal companies with the highest revenue. The total amount, with correction for inflation, went from R $ 351.5 million in 2023 to R $ 977.6 million in 2024. The increase corresponds to more than 250% from one year to another.
State sponsorships also grew up to 2022, the last year of the government, when R $ 275.8 million were hired, also in corrected amounts. The management of the former president was marked by a comprehensive expenses of these companies.
Sports sponsorships contributed to the expansion of the money in 2024, the year, but did not pull the discharge alone. All companies analyzed had increases in other areas, such as culture and events.
Companies claim that the definition of sponsorships follows technical criteria, meets market strategies and is supported by legislation.
The largest relative increase in funds from 2023 to 2024 occurred at the post office. The contracts went from R $ 3.5 million, in corrected amounts, to R $ 33.8 million. In the last year of the Bolsonaro government, this money was only $ 300,000.
The president of the Post Office, Fabiano Silva, has been charged by Lula due to those of the state -owned company. The company released a plan to cut $ 1.5 billion in expenses.
In absolute values, the largest increase in contracts was. The oil company had allocated R $ 50.5 million in 2023. The number jumped to R $ 335 million in 2024.
The figures include the company’s communication area sponsorship. The values related to social responsibility were out of the survey.
The numbers were compiled from the transparency pages released by the state -owned companies. The sponsorship contracts were considered – or that, the commitments signed each year, even though effective payments can be paid in the following years.
The survey considers state -owned companies with revenues over R $ 10 billion recorded in the latest Ministry of Management report, elaborated with numbers of 2023.
Banco do Nordeste also increased the sponsorship of events, including contracts outside the region attended by the bank (which includes the nine northeastern states plus Minas Gerais and Espírito Santo).
Lula defended in 2024 in the sports area.
“We will survey public companies to see how sponsors are for the Olympic athletes. Because it is very easy to sponsor a team that is champion. I want to sponsor a boy or girl from the periphery,” said the president in August last year.
On Thursday (22),.
The contracts are intended for both sponsorships that give national visibility to the brands of companies and regional events. In these cases, politicians with influence on the government often make requests for the release of resources.
In 2023, the management of the Planalto Palace that would need to reject parts of these requests the following year, according to the Sheet learned. The reason would be the need to prioritize sports sponsorships in the Olympics year.
Sports sponsorship contracts, such as several signed by Caixa, Banco do Brasil and Petrobras, usually increase in Olympic years, but the expansion recorded in the Lula government also includes other sponsored areas.
A, for example, signed commitments of R $ 110.8 million in 2021, when the Tokyo Olympics were held. In 2024, the total amount was R $ 332.2 million.
In the Lula administration, Caixa also expanded support to parties of São João, popular mainly in the Northeast.
The 2023 contract list features five events with the expressions “St. John”, “Arraial”, “Arraiá”, “Junina” and “Gang”. In 2024, there were 21 under the same criteria. The sum of these sponsorships went from $ 1.4 million to $ 7.1 million.
At the end of 2023, indicated by an alliance of names of the centrão, especially from the Northeast.
Vieira is close to Deputy Aguinaldo Ribeiro (PP-PB), received the support of the senator (PP-PI) and was named after Lula by the then mayor (PP-AL), with the endorsement of the deputy (Republicans-PB), who would become the current head of the house.
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The Lula Government’s Secretariat of Social Communication (Secom) stated that state -owned companies define their sponsorship strategies autonomously. He also said that he only supervises the instance that validates the sponsorships in federal agencies.
In a statement, the portfolio said that “Secom’s institutional competences are not necessary to be confused with state -owned companies policy or on budget execution or specific sponsorship strategies, which are defined autonomously by each company.”
The post office said that in the Bolsonaro government, the sponsorships were almost zeroed, attributing this decision to an attempted privatization of the company. The state -owned company stated that it disputes market with large competitors, who invest in advertising, and that these contracts do not compromise their financial sustainability.
Petrobras stated that the values prior to 2023 were limited due to the divestment policy then in force in the company and has expanded sponsorship strategically.
According to the oil company, the supports are not a “mere expense” but a development tool. In addition, it stated that the amounts actually paid were R $ 49 million by 2022, R $ 89 million by 2023 and R $ 281 million by 2024. The figures reflect the increase in transfers, even if they are different from the values listed in the report, which refer to signed contracts.
Banco do Brasil said its sponsorships are part of brand visibility strategies. According to the state -owned company, this strategy is data oriented and “based on market best practices”.
Caixa said the contracts are signed according to the bank’s strategic planning and observing legal limits. The restrictions and prerequisites for hiring, says the state-owned company, are also in Normative Secom instruction.
Banco do Nordeste said events outside its area are institutional and aim to attract investments and strengthen partnerships.
BNDES, in turn, replied that the agreements are a resumption of the bank’s protagonism in promoting economic and social development. It also stated that support is based on technical criteria provided for in the legal system.
