Rapid exhaustion of inventories led to riot situations, with consumers facing long lines and even conflicts
The sale of the popular stuffed toys known as “Labus” was interrupted in due to excessive demand. Created in 2015 by artist Ksing Lung, these items are marketed by the Chinese pop Mart, which has raised more than $ 2.3 billion with their sales. Rapid depletion of stocks led to turmoil situations, with consumers facing long lines and even conflicts. In response to these incidents, POP Mart has decided to temporarily suspend sales in physical stores and automated platforms, prioritizing customer safety.
The company is currently looking for ways to safely and control sales. In Brazil, toils can be purchased only through importers and resellers, as direct sale is not available. Labus prices vary according to the collection. For example, the “exciting macaron” line sells for $ 22, while a collaboration with Coca-Cola has a value of $ 40. The expectation is that, with the standardization of the situation, pop Mart will be able to meet increasing demand more efficiently.
Posted by Sarah Paula
*Report produced with the aid of AI
