The Housing and Urban Development Company () and Sebrae-SP signed a partnership to train residents of Favela do Moinho, in downtown São Paulo, and other housing estates of the state. The initiative is part of the program Sebrae Communities and aims to promote entrepreneurship and income generation among families in socially vulnerable situations. The first action will be directed to traders and entrepreneurs, who undergo a resettlement process coordinated by the state government.
The proposal is to offer face -to -face and online courses and workshops, with topics such as business management, future vision, perseverance and entrepreneurial attitudes. Participants who complete at least 75% of activities will receive certificate. The agreement lasts for four years and foresees the service of up to 4,000 people. 60 CDHU social technicians will also be trained, who work directly with residents of housing enterprises. According to the government, the contents of the formations will be adapted to the local reality, based on socioeconomic diagnoses already performed.
According to the State Secretary for Urban Development and Housing, Marcelo Branco, the initiative seeks to integrate housing and income generation policies. “We will focus efforts on the mill and then bring actions to other communities served by CDHU. It is an opportunity to build a better future with these families,” he said.
SEBRAE-SP superintendent, Nelson Harvey Costa, stressed that the program expands access to entrepreneurship in vulnerable regions. “It is a great opportunity to support people who are beneficiaries of housing programs and show the possible ways to open or strengthen their business,” he said.
Activities include consultancies, practical workshops, participation in business fairs and support for specific audiences such as women, the elderly and the Afro -entrepreneurs. CDHU technicians will also receive training in emotional intelligence and negotiation techniques, with the objective of expanding the reach of the project. The program’s methodology provides for residents’ active listening, joint planning with local leaders and continuous evaluation of social impacts.
In addition to the new partnership, CDHU and other public institutions already carry out complementary actions in Favela do Moinho. Among them is the registration update of residents in Cadúnico, made in partnership with the Municipal Secretariat of Assistance and Social Development (SMADS). The action resulted in 180 calls and 125 new registrations, which allows access to programs such as Bolsa Familia and social tariffs in public services.
On April 9 and 10, a joint effort from the Center for Support for Labor and Entrepreneurship (Cate), the Municipal Secretariat of Economic Development and Labor (SMDET), offered 400 job openings to residents of the region. There was also care to Individual Microentrepreneurs (MEIs), focusing on business formalization and training. Other activities included a jewelry workshop with the participation of 12 people and vocational courses for the elderly caregiver, porter/access controller and logistics, with 41 subscribers.
The project will be expanded to about 100 housing developments in different municipalities in São Paulo in the first year. The planned investment is R $ 1.6 million, funded by Sebrae-SP, while CDHU will use resources for social technical employment (TTS) in force. According to the State Government, the initiative reinforces housing policy focusing on the permanence of families in their territories, promoting not only housing, but concrete conditions of productive inclusion and improvement of life.
