Hailey Bieber has reached a Milmillonario Agreement. The businesswoman, daughter of actor Stephen Baldwin and has just given a ball in the world of beauty, where the brands commanded by celebrities seem to be upwards. The 28 -year -old girl has just sold her company, called Rhode (which is her second name), for one billion dollars. However, she will take a much smaller percentage of that money, not being the sole owner of the company.
It has been the American firm that has achieved a deal with the businesswoman to keep her porpholio and thus expand her universe, more focused on makeup, towards skin care, in which Rhode specializes (although it also makes color products). According to the specialized press, the Rhode agreement with ELF – which is quoted in the New York Stock Exchange, at about $ 89 the action today – includes a payment of 600 million dollars in cash, in addition to 200 million in shares and 200 million dollars in future payments, which will depend on the growth of the company in the next three years, as explained.
According to the statement of the agreement, in March 2025 Rhode had reached net sales of more than 212 million dollars. Therefore, Bieber will keep his position as responsible for innovation and creative, but it is unknown how much money he will earn in the process, since it is not known what percentage of the company is really his. Although he gave his name, his face and his magical touch when selling, there are actually two financing vehicles after it, called Angel Capital Management and Aser Ventures. Bieber’s percentage participation in the company is unknown, and therefore the money that will be taken, but means such as Forbes They calculate “nine figures”, that is, a maximum of about 10 million dollars.
Bieber’s company – caught with the singer since 2018, nine months – and she will continue to have creative control after this financial agreement. He reached the markets in the summer of 2022 with only three products and, for which the businesswoman created a mobile cover to thiswhich was a sensation in networks and sales.
The agreement will close, explained the brand, between the months of July and September. The executive director of ELF has told in an interview with the chain that, after 34 years in the consumer market, had not seen such good figures in as little time as Rhode. “I never thought it was possible,” said the CEO, Tarang Amin. “So that level of disruption definitely caught our attention.” While their products have a low price, of just over six dollars, which will bring them closer to another type of consumer.
Bieber herself – in full media pull, since it stars in the – has assured in a statement that she is happy and excited to bring her brand to “more faces, places, spaces”, and that this collaboration “elevates and accelerates” its ability to get better to its community “with more innovative products and expand the global distribution.”
As she explained in an interview in, Bieber sought to create a very specific selection of products and flee the chaos and the noise of the huge global beauty market. In 2024 it became the skin care brand with the best media assessment, with a 360%growth. In addition to its website, Bieber managed to place the product on the Sephora website, a very important distributor in the sector. Precisely a few days ago, Sephora announced that it would start selling the brand in physical shape in the United States, Canada and the United Kingdom.
Bieber’s is the last success case that demonstrates that celebrities – especially the famous – no longer conform to give his name to a perfume or a lipstick, but are involved in a creative and even financial process with enormous success. A good friend of Bieber, Kylie Jenner – small brother of the Kardashian clan—,. That movement managed to put it in the Forbes list of Milmillonarios, when I know.
It has also worked very well in, the brand, which with just five years of life is valued at 2,000 million dollars and in 2023 had benefits of 367 million dollars. Rihanna and her firm, Fenty Beauty, were pioneers in inclusiveness, with many tones in their makeup bases; A sales success.
