JYSK, a Danish brand specializing in rest, furniture and decoration, has just strengthened its presence in the domestic market with the inauguration of its 32nd store in Portugal, located at Nova Vila Retail Park, in Portimão.
With an area of approximately 1,300 m², the new store offers an innovative shopping experience, based on concept 3.0, which provides a more intuitive, practical and inspiring route. The space stands out for a modern layout, surrounding thematic areas and a team dedicated to providing personalized service.
The new Jysk Unit in Portimão represents another step in the brand’s expansion strategy, also contributing to the creation of employment and the dynamization of local commerce, reinforcing proximity to the Algarve community.
Among the highlights of the new store are the exhibition areas with “Mix & Match” proposals, designed by brand designers to inspire consumers with the latest seasonal trends in furniture and decoration.
Carlos Haba, director of Jysk in Portugal and Spain, underlines:
“The inauguration of the new store in Portimão represents another important step in our mission to make JYSK quality products accessible to all Portuguese. Portimão is a dynamic city, with a strong tourist and commercial component, and we believe it is the ideal place to continue to grow and reinforce our presence in the country. functional and with the characteristic design of JYSK. We maintain our commitment to the expansion plan in Portugal, as well as the creation of new employment opportunities and the impulse to economic development in the regions where we operate. ”
To celebrate the opening, the brand launched a promotional campaign with discounts up to 75% in over 2,000 selected products, valid from May 29 to June 4. On the opening day, customers who make purchases equal to or over € 20 receive an exclusive gift.
In addition to the physical store, JYSK offers its online platform on where consumers can make purchases with convenience. There is also the JYSK Enterprises program, which offers special conditions for professionals and companies.
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