The Senate Plenary approvedthis Wednesday (28), a project that creates rules for advertising related to fixed quota bets, known as Bets. The proposal now goes to the House. The text imposes A series of restrictionsincluding one that prohibits athletes, artists and influencers of participating in advertising pieces.
The proposal was approved in a symbolic vote. Earlier, the text had gone through Sports Commission. To be voted on today in the plenary, the senators approved an urgent request to include the matter on the agenda.
The text opens exception to old athletes. Professionals who have closed their sports career for at least five years can participate in Bets advertising.
TV and radio advertising will have time restriction. Advertising on open television, signature, streaming services, social networks and other internet providers can only be shown between 7:30 pm and 0h. On the radio, between 9h and 11h and between 17h and 19h30.
Also . By the text, animations, drawings, mascots, even produced by artificial intelligence that stimulate children and adolescents are forbidden.
Sponsorship
Currently, diffusion, transmission, relay, reproduction, distribution, availability or any form of display of your sounds and images, by any means or process.
The text admits that agents sponsor sports teams, with the affixing of their brands in the uniforms, equipment and field material of the teams, however, prohibiting the application in uniforms of athletes under 18 years.
The rapporteur, Senator Carlos Portinho (PL-RJ)It also predicted that the marketing of uniforms of groups or sports sponsored by operating agents, when intended for children and youth or available in children’s sizes, will not be able to contain the brand, logo or any other identifier element of the sponsor.
Sponsorship of events and sports, cultural or journalistic programs and programs, including those broadcast on radio, television or digital platforms, may occur without time restriction, by simply exposure of the brand, logo or other identifying element of the sponsor, and the insertion of advertising messages beyond those strictly needed to identify sponsorship.
