Disney arrives in Rio with a focus on generation Z
After the success in London, the “Mickey in Real Life” event arrives in Brazil for its first edition. Focused on Generation Z, the event is part of the Mickey & Friends Campaign and the Rio de Janeiro Modern Art Museum (MAM-RJ) will be the scene of this immersive and exclusive party for guests, with surprising scenography, interactive performances and a lot of music. The main attraction of the event will be Pedro Sampaio, who promises to turn the mam into a vibrant track, entitled to the Battle of DJs led by Mickey Mouse and Pato Donald themselves, in an unprecedented mix of nostalgia and pop trend.
DJ Carol Emmerick will also be part of the party line-up, which takes place on May 29th in the Marvelous City. On the eve of the event, Disney Brasil released unpublished images of Mickey & Friends exploring Rio de Janeiro, passing by Ipanema, Arcos da Lapa, Rodrigo de Freitas Lagoon, Urca, Aterro do Flamengo and several other iconic and tourist points of the carioca capital.
