Nowadays, there is a device present in almost all houses that, besides entertaining, also collects information without many to realize. Discreet, modern and seemingly harmless, this device is connected to the internet and integrates technologies capable of listening, observing and transmitting data. What few imagine is that by using it on a daily basis, they may be exposing their privacy more than they would like.
Television has long been no longer just a screen where movies and programs are seen. Nowadays, Smart TVs are present in virtually every homes and have become true multimedia centers. But behind the promise of innovation and convenience, a less known side is hidden: collection of personal data without our full knowledge.
Technology that listens and observes
According to Betech, not everyone knows that these modern televisions bring microphones and integrated cameras, ready to capture not only our voice commands, but also sounds and images of our daily lives. When they connect to the internet, they become discreet windows abroad through which our habits can be monitored.
Shared data without transparency
Already in 2019, Financial Times reported that brands like Samsung and LG were sharing data such as the location and IP address of users with streaming platforms and advertisers. This practice, often done quietly, raises serious questions about respect for privacy.
Even when they are not being used, Smart TVs continue to collect information. Recent studies indicate that without the screen, the devices can send details about the content we consume, the hours we watch television and even the days when we are at home or not.
Official entities also spy
According to the FBI, there are suspicions that companies such as Vizio, LG and Samsung have used their televisions to watch users. Documented cases also show how CIA and MI5 have been able to remotely access the cameras and microphones embedded on the appliances.
Almost invisible surveillance
Despite all this, most users are unaware that they are being watched. Ease of use and appealing design make you forget the hidden dangers, and few go to privacy definitions to know what is activated by defect.
Risks that come from outside
In addition, there is a growing risk of hackers exploring these vulnerabilities to access equipment. With the connection to the domestic Wi-Fi, cybercriminals can enter the television system and spy from a distance without a trace.
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How to reduce dangers
To avoid this type of situations, and according to the same source, experts recommend disable features such as automatic content recognition (ACR), turning off the microphone when not being used and covering the camera with a tape.
Another important tip is to keep the television software always up to date. Manufacturers often launch safety corrections, but it is necessary to install these updates manually on many models.
Turning off the internet is another effective way to limit surveillance, especially if you don’t use streaming applications or online features frequently. Without access to the network, much of the data collection is no longer possible.
Confirmations of the scientific community
In a recent report, Spanish researchers confirmed that Smart TVs constantly send information to third party servers. This data is then used to customize advertising and to sell behavior profiles to marketing companies.
The investigation was conducted by Carlos III University of Madrid, and experts highlighted the role of ACR technology as an invisible spy tool. Most worrying is that many consumers don’t even know that this functionality exists.
Household comfort at risk
At home, where we seek comfort and safety, few people expect to be observed. But as technology becomes more omnipresent, it is essential to maintain a critical and informed posture about the devices we use.
Reviewing privacy definitions, limiting internet access and knowing the real features of devices are important steps to maintain control of our private life, according to.
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