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The cold front that overthrew temperatures in Rio Branco this week has inspired not only the use of coats, but also creative actions in local commerce. An example comes from a barber shop in the capital, which went viral on social networks with a humorous video to attract customers during cold days.
“Is it cold there? Here’s cold. The day is conducive to you to stay like this, grabbed with your barber. Come cut your hair, come!” / Reproduction
In the video, two barbers appear embraced, simulating the iconic scene of the movie Titanicwhile one of them speaks in a comic tone: “Is it cold there? Here’s cold. The day is conducive to you to stay like this, grabbed with your barber. Come cut your hair, come!”
Unusual action quickly caught the public’s attention on the networks, generating hundreds of likes, comments and shares. Internet users praised the creativity and good mood of the team, which knew how to turn the temperature drop into a marketing opportunity.
In addition to ensuring laughs, the campaign also fulfilled its main objective: attract customers. According to those responsible for the barber shop, the movement has increased since the publication of the video. With the forecast of more cold days for the region, barber shop promises to continue using good mood as a tool to win the clientele.
