Creator of Diatv and founder of Studio Day, Rafael Dias revealed that he cried with fear on the eve of the launch of the digital broadcaster, which mixes live and recorded content on Youtube.
In an interview with Podcast From zero to topPresented by Mariana Amaro, he told how he faced the challenge of creating unprecedented technology to make the project and the emotional backstage behind what he calls “television like no one has ever done.”
Fear before the turn
On the eve of the debut of TV Day, Rafa was alone in her apartment, unable to sleep. “I was crying with fear,” he said.
He reports that, even though he is the face behind the idea and leadership of the project, he was taken over by insecurity in the face of the responsibility and the risk of launching something totally new.
“I had never been so crazy. I was at an anxiety level I had never experienced in my life,” he said.
Technology that did not exist
According to him, creating the day TV required an unprecedented technological effort. The day technology team had to develop an interface to simulate continuous programming within the platform.
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“We did something that doesn’t exist: a Youtube television with live and recorded programming. This is not a YouTube feature.”
Rafa says she had to convince the programmers themselves to try something new. “I said: do you give me a week? Just for us to see if it works?”
The test worked, and the proposal came out of the paper. “Today, we already export this technology to other channels.”
The inspiration in pink mouth
Rafa recalls that the Embryo of Dia TV came after the success of the production of a web series with Bianca Andrade, the pink mouth.
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“She gave a statement saying, ‘The day created TV Boca Rosa.’ That was in my head,” he said. “I thought: So I can create a television for other people too.”
No of an investor and the return over
The project was presented to investors, but not all saw the potential. One of the hardest returns came with the following sentence: “What you are doing has no value.” Rafa was deeply shaken, but moved on.
“I came home devastated, thinking that nothing we do has value. But then I understood that the content is our asset.”
After defining the model of the day TV, the question came: Who will present the programs? “I didn’t want to make a TV with the usual names,” he said.
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The idea was to climb talents that represented authenticity and diversity. Some were found by nominations, others by direct contacts on social networks.
The decision to bring names like Lorelay Fox, blogger and depression diva – today icons of the station’s grid – was essential for the identity of the new proposal.
“They are people in their own voice, and we have created the programs with them, from zero.”
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Content as main asset
The executive points out that today his greatest heritage is the content he builds. “Content is the only thing you have. Content is the asset. It’s neither the channel nor the audience: it’s the content,” he said. “And this content is only valuable when it is true, when it touches the people.”
