Jovi, the largest Chinese brand of cell phones, begins to
They are the Jovi V50 5g models and the Jovi V50 Lite 5g. Jovi’s arrival in the country marks a new chapter of global expansion.
The operation arrives in Brazil in a strategic partnership with GBR to the, also bringing the well-known global strategic partnership with Zeiss, global leader in optics and optoelectronics, all supported by a after-sales structure.
“The interest of expanding the brand to the Brazilian market started a few years ago. From the moment the decision was made, we carefully studied the place, consumers and potential partners,” says Allan Feng, CEO of Jovi.
“Jovi settled locally in 2024 and, in January 2025, we began manufacturing the first smartphones of the brand in Brazil. For this, we joined the local experience with production lines that we import from China to ensure the same level of quality by which our products are known worldwide.”
The V50 5G model combines the professional portrait features co-created with Zeiss, which includes premium design, long-term battery and fast charging technology, focusing on creativity and personal expression.
Already the V50 Lite 5g brings a battery that lasts all day in a thin design, accompanied by a different camera that serves who wants a beautiful and differentiated device for everyday life.
The V50 5G also offers the most popular AI functionality of the Google Gemini platform, such as circulating it to search, multiple selection object eraser and screen translator.
If the environment requires even more light, the consumer can trigger Jovi’s exclusive Ring Light Aura at any time. With it, you can get great results in photos and videos in dark environments, changing the intensity of light as well as your color, as in a professional studio.
“We are excited to join Jovi at the entrance of the brand on the vibrant Brazilian market,” says Marisa Weis, ZEISS’s of Mobile mobile business.
“With our strategic and long -term partnership, consumers will have access to professional -level image resources directly on their smartphones – making advanced photography easy and accessible. We believe everyone should be able to capture the most authentic moments of life with clarity, creativity and confidence.”
