They may seem ore. The packaging uses the same colors as the ores. But the product seen on the Aldi supermarket chain shelves is called “original chocolate sandwiches with vanilla filling”-and are white brand versions of the iconic cookie sold by Mondelez.
Mondelez International, a multinational based in Chicago behind the famous Oreo crackers, sued the American branch of the German supermarket chain Aldi by registered brand violation.
According to, in a federal process presented last week at Illinois, Mondelez maintains that the packaging of Aldi are “susceptible to deceive and confuse Customers ”and threaten to irreparably hurt Mondelez and its brands.
In the case, in which monetary compensation and a court order that prevents Aldi from selling products that violate its registered marks are requested, Mondelez presented, Mondelez presented, side by side, photographs of various products Chicago’s company – and the imitations sold by Aldi.
Nam Y. Huh / AP Photos
Mondelez and Aldi product packaging compared side by side
Many of Aldi’s own brand packaging use images and color schemes similar to Mondelez products, and sometimes very similar names. The cookies “Thin Wheat” Aldi, for example, come in a golden box very similar to Wheat Thins Mondelez – and even his name seems to be a simple exchange of the order of the words of the original.
The company previously faced legal proceedings About your packaging, notice AP News. Last year, an Australian court considered that Aldi violated the plaintiff’s rights of children’s snacks Baby Bellies. In this case, Aldi’s package presented the design of an owl and colors similar to those of the original brand packaging.
Earlier this year, a United Kingdom Appeal Court ruled in favor of the Thatchers, a cider company, that processed Aldi due to similarities in the Design of the packaging of your cider lemon.
Mondelez states in its process that the company had contacted Aldi on several occasions, pointing to the existence of “confused packaging similar”, and that the German company discontinued or altered the packaging of some products – but continued to sell others.
Aldi, which has been operating in the US for 50 years, says it is the food retailer with the fastest growth in the country, with more than 2,400 stores in 2024 and plans to open a record number of 225 new stores in 2025. The company maintains prices low Essentially selling products with their own brands.
