Sir Martin Sorrell has never forgotten the advice you heard from your father still in your youth: find a sector you like, find a company where you enjoy what you do, build a solid reputation and, at 40, if you want, go to build your own business.
The advice guided his life. Sorrell studied economy at Cambridge University (England) and Harvard (USA), jumped from one company to another, and signed as Saatchi and Saatchi chief financial officer, an advertising agency that became the largest in the world in the 1980s.
In 1985 (he was born in 1945), completed the cycle suggested by his father. He bought WPP and invested 1 million pounds to make it the base of his own business. Less than 20 years later, he owned and CEO of the world’s largest advertising company. At the height, in the 2010s, WPP went from 20 billion markets in market value.
At the age of 80 and ahead of another company, S4 Capital, the entrepreneur shares lessons of this trajectory at Casafolha, a platform of . His classes, which discuss the new geopolitics, the impact of artificial intelligence and the future of business, will be available on the site from June 26.
“You will also hear about the mistakes we make, besides the hits and solutions we develop. And you would say that perhaps it is possible to understand that strategies we have adopted over 50 years and how it has changed, and understand how a structure is developed and how its implementation is made in a world where change is significant,” he says at.
Sorrell will join other great personalities in Casafolha, such as former minister, writer, filmmaker, chef, executive AEA, CEO of Silvio Santos Group.
In all, there are 23 exclusive courses, and new contents are included every month. In May, for example, there were two premieres, doctor Paulo Hoff, who speaks, and writer Ruy Castro, who teaches.
All classes can be accompanied by members of Casafolha. It is possible to bind to the platform by the address. The signature, with a promotional discount of 67%, goes for R $ 19.90 per month in the annual plan (R $ 59.90 without promotion) and includes unlimited access to all news from Sheet on the website and in the mobile and tablet app.
Who is already a subscriber of Sheet You don’t need a new signature; Just upgrade for additional $ 10 in the newspaper plan in.
In his course, Sir Martin Sorrell explains why he adopts an aggressive strategy of mergers and acquisitions in his companies, tells how he conducts negotiations in these processes and says what are, in his view, the qualities a leader needs to have.
“I’m not saying that we have the magic formula, that you can copy what we have done and succeed. In fact, if you just copy, you will probably not succeed. But at least you can have some insights on what works and what doesn’t work,” says the businessman, who was the longest CEO in front of a company among the major london bag.
With the experience of those who have been conducting business for almost 60 years and successfully, Sorrell analyzes the transformations the world goes through today and indicates that paths to S4 capital has adopted, with a 100% digital service and based on data.
“Let’s talk about the impact of geopolitical changes and technological advances – specially artificial intelligence, but also quantum computing, blockchain and metaverse. Let’s talk about how all this impacts our industry and changes the way we modeled the sector,” he says at Casafolha.
How to Sign Casafolha
To sign the platform, just enter. The signature, with a 67% discount on launch, comes out for $ 19.90 per month in the annual plan ($ 59.90 without promotion) and includes unlimited access to all news from no site e no app.
Anyone who is already a subscriber of the newspaper does not need a new signature. Just upgrade for $ 10 additional in the newspaper plan to have all the contents of CasaFolha :.
