The goal aims to allow advertisers to create and directly direct advertising with their artificial intelligence tools by the end of next year, published the Wall Street Journal This Monday (2), citing sources familiar with the subject.
Social media company applications have 3.43 billion unique active users worldwide, and their AI-oriented tools help create custom ad variations, image funds, and automated video ads, making them profitable for advertisers.
A brand could provide a product image and budget, and the AI of the goal would generate the ad, including image, video and text, and then determine the user segmentation on Instagram and Facebook with budget suggestions, according to the report.
The goal also plans to allow advertisers to customize ads using AI so that users see different versions of the same ad in real time, based on factors such as geolocation, according to the report.
The company, whose revenue comes from selling ads, did not comment on the issue.
Social media companies such as SNAP, Pinterest and Reddit are increasingly investing in AI and machine learning tools to attract advertisers in an intensely competitive and crowded digital ad market.
Continues after advertising
Technology companies like Google and OpenAI have also launched AI tools for video and images generation, but their widespread advertising is still in doubt, as marketers evaluate concerns with brand safety, creative control and quality.
Mark Zuckerberg’s chief executive said advertisers need AI products that provide “measurable scale results” in the not so distant future. He added that the company’s goal was to create a unique AI counter where companies can set goals, allocate budgets and let the platform take care of logistics.
