After consolidating itself as Brazil’s leading delivery application – and amid an imminent competition growth – it makes a new movement to increase its presence outside mobile phones. The company announced on Monday (2) the purchase of self-service totems software at Videosoft restaurants.
The business involves only the purchase of assets, not participation in Videosoft, which continues to provide totems hardware and technology solutions to other sectors, such as gyms and laboratories.
“We started to look a lot at the physical world in the middle of last year,” says the director of IFood in the restaurant’s room solutions area, Leandro Viana. “We were able to help restaurants a lot in digitizing delivery. Then we wanted to understand how we can contribute value in technology to the physical world,” he says.
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The purchase of Videosoft software has come from the assessment that totems are closest to a digital channel in the physical world of restaurants. IFOOD approached the developer in July of last year and in October, began to run tests, today in more than 500 restaurants – Videosoft’s base has over 2,000 restaurants served.
Less than a month ago, the company had realized the acquisition of three other restaurant management systems: OPDV, Saipos and 3S checkout.
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By 2024, it had also launched “Machinona”, an integrated card machine with the iFood delivery that brings together, in a single interface, sales data in the salon and app, offering more control, efficiency, business management intelligence and cashback for the customer to consume again at the establishment
As Videosoft continues to sell hardware, iFood sells the software and intermediates that customers buy the physical part with their partner. The reverse path is also possible: buying Videosoft hardware and even using proprietary or competitor software.
Each of these totems costs from $ 800 to $ 900 per month to restaurant owners, considering software, hardware and maintenance. Restaurants outside the iFood platform can also hire the service
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The idea of iFood is to make the totems, already popular in large chains of fast-foodin other restaurant profiles: “Street stores, not necessarily very small establishments, but large establishments, but not those large chains where we have seen the totems,” explains Viana.
For now, quick cuisines such as pastels and hamburgers have benefited more to the tool. The idea is that with the reduction of queues there is increased revenue and average ticket, as the totems allow the complementary offer of other products in the order.
Viana rules out that self -service leads to cost reduction with labor. “Although the obvious cost reduction, which they say [Videosoft] It’s not a cost reduction, it’s not a restaurant reducing the board. ”He says.“ Many times the restaurant can relocate these people to other activities and increase revenues. ”
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The main squares for tests are still the big cities, such as Sao Paulo, Campinas, Curitiba, Rio de Janeiro and Porto Alegre. The South-Southeast axis is being prioritized because it is closer to the operation of Videosoft, which allows better logistics and maintenance capacity.
IFOOD’s movements occur in the middle of the.
Meituan, a technology giant valued at over $ 600 billion on the Hong Kong Stock Exchange, announced official entry into the Brazilian delivery, with an investment plan of $ 5.6 billion for the next five years.
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The Brazilian Chinese control 99 announced last month the resurrection of her food delivery arm in Brazil with an investment plan of $ 1 billion and promise of zero rates for restaurants.
Rappi soon followed the same path.
