Company released a statement reaffirming commitment to the São Paulo club while Adidas offers R $ 700 million for 10 years
It prepares a new financial proposal to renegotiate your contract with the. The supplier of sports equipment intends to present “at the height” values of the club, according to UOL on Sunday (1st.Jun.2025).
The current bond, automatically extended until 2029, maintains the financial terms of the agreement signed in 2018. Since then, Corinthians receives $ 30 million per year, without adjustments.
According to the UOLNike representatives tried to renegotiate the values over the past season, but faced communication difficulties with the currently removed Augusto Melo board. The lack of response led the brand to trigger the automatic renewal clause provided for in the contract.
The company states that it has always been open to dialogue, but did not get a return from previous management. Dissatisfied with current values, the club began to negotiate with Adidas a contract of $ 700 million for 10 years. The negotiations were advanced, but were interrupted by the need for approval by Cori (Guidance Council).
Last week, Corinthians held meetings with representatives of Nike and Adidas. Conversations are being conducted by Vinicius Manfredi, marketing superintendent recently rehired by the club.
The new management has adopted an approach based on transparency and seeks to avoid legal disputes with Nike. The contract in force includes an exclusive clause, which guarantees the current supplier the preference during the validity period of the agreement.
Nike should present a proposal with updated values in the coming weeks. In a statement, the company highlighted the partnership of over 20 years with the club.
“We are proud of the partnership that has lasted more than 20 years – a relationship built from shared values and a deep connection with the club’s passionate fans”.said Doug Bowles, vice president and general manager of Nike for Latin America. “We are encouraged by opening the new management dialogue and prepared to resume conversations about extending this legacy beyond 2029, ensuring that the partnership remains beneficial to both sides.”
In the statement, the brand recalled campaigns developed with the club, such as “Corinthiano Roxo”, “Corinthians Popular Republic”, “Almighty Terrão”, honors to Ayrton Senna, the 30th anniversary of the first Brazilian title, the 2000 years of 2000 and actions such as the Blackout shirt against racism.
Through Fisia, its official distributor in Brazil, Nike has reaffirmed the commitment to “offer the best innovation in sports clothing and amplify the voice of the Corinthian community to continue raising the club’s culture and legacy”.
