ZAP
More than 700 euros cheaper than the continent, savings of almost 600 euros compared to Pingo Doce and almost 500 euros compared to the Mercado.
You may have seen new ads from Lidl, which claims that “no price is by chance” and that “for every small price there is a great reason.”
The German company, for example, which buys on scale, directly from suppliers, that “the disposition in card boxes allows to accelerate replacement and improve efficiency” – because “efficiency is savings” – besides spending “less paper rollers (shorter) and less print costs”.
And ensures that it constantly does price comparisons with the main competitors. Has done one recently and it is based on these values that is announced as price champion in Portugal.
Lidl analyzed more than 2 000 own brand articleslater comparing prices with equivalent products in the competition. The analysis was made in February this year and divided the comparisons into 6 kitten.
According to these accounts, and adding the value of each of the 6 Cabazes (Lidl vs each of the competitors), in Lidl the purchases were 715,48 euros cheaper than in Continent; 591.95 euros cheaper than in Pingo Doce; and a savings of 488,39 euros compared to Mercadona.
Em average, Buying in Lidl represents a savings of 598,61 euros In the articles considered in the delimited kitchen, in view of the purchase of these articles in the remaining 3 retailers, the company assures.
In a specific sector, in packed fresh meat, Lidl was 54.29 euros cheaper than the Mercado; 71,69 cheaper than Pingo Doce; and a savings of 135.09 euros in relation to the continent. On average, it is a savings of 87.02 euros.
