Official Channel of the Rio team gains reformulation with new programming and team for coverage of the Club World Cup
Fluminense transfers its official Laranjeiras television channel to Maracanã, with the inauguration of the new studio this Wednesday (05.jun.2025). The change includes complete reformulation of “Flu TV”with new programming and team.
The space debuts during the club’s preparations for its participation in the Club World Cup.
The club implements updated programming format, with new models of pre-game transmission and other already structured programs.
The launch of the project takes place at a strategic moment, taking advantage of Fluminense’s participation in the Club World Cup. The first broadcast from the new studio will cover the match against Borussia Dortmund, scheduled for June 17 in New York.
The inauguration takes place 1 day after the official announcement of reformulation of the club’s television project. Fans will have access to content produced in a new environment, with changes in visual format and the type of content available.
The studio is installed inside the Maracanã stadium in Rio de Janeiro, replacing the facilities that worked at the club’s headquarters in Laranjeiras.
To implement the project, Fluminense has partnered with a specialized company that delivered similar spaces for SporTV, NBA and TV Globo. The team of “Flu TV” It was renewed with new editors, cameramen and production.
The program will include two already structured programs, which will work with influencers and will maintain part of the cast previously used in channel productions.
Carlo Ancelotti, coach of the Brazilian team, was the first personality to know the new studio. The Italian visited the space when he was in Maracanã to accompany the match between Flamengo and Fortaleza, watching the game of the newly reformulated place.
“Flu TV” It is as the official channel of Fluminense is known and will continue to be called, maintaining its identity even after complete reformulation.
