The digital newspaper The News, responsible for the newsletter of the same name, held this Friday (6), in São Paulo, the first edition of six & six. With a schedule of panels from marketing, influence and trends that lasted almost nine hours, the event attracted more than 2,500 people. THE Infomoney he was media partner of the event.
“This event is a dream that we began to glimpse two years ago, but we only put on paper 45 days ago,” said Hernane Jr, founder and CEO of The News.
Among the more than 20 speakers who participated in the six & six The Olympic champion Bernardinho, the businesswoman and influencer Camila Coutinho, and Giovanna Bressane, CMO of Home Carercas at Unilever.
Read more:
The most addressed theme during the event was the future of marketing. The general conclusion of the speakers was that, regardless of the strategy that business adopts to survive, the customer must be in the center.
“Unilateral conversations with people are over. We have already lived the age of individual conversation, but today I believe in ‘many for many’, because in the case of a brand that is present in several Brazilian homes, such as a cleaning product, it is necessary to create connection in a more collective way. And the key to this is that communication has relevance in that cultural context,” Bressani said during a panel.
Continues after advertising
Another topic discussed was “Leadcentrism”, a concept presented by Isabela Matte, a content expert for social networks and CEO of Imatize and Sparks education companies. “You have to think with each other’s head to create relevant content for him. And to do that you can’t get stuck to what you like or your opinion,” Matte said.
