The NBA final began. Converse defeated by Puma (and Nike a Ver)

Pacers gain advantage against the Thunder. But it is the Shai Gilgeous-Alexander shoes that stand out.

Os Indiana Pacers are in front of NBA finalthe largest basketball championship on the planet. Won at dawn on Friday Oklahoma City Thunder por 111-110.

In the first game of the final, and playing at home, the Thunder reached the break to win 57-45, but the second part was favorable to visitors. The decisive release was Tyrese Haliburton, when only 0.3 seconds left to the end.

On the side of the defeated was, as always, Shai Gileous-Alexander. And, as almost always, it was the highlight of the Oklahoma City Thunder, by scoring 38 points.

In fact, it is a double highlight: with the ball in hand and with the sneakers on the feet.

Shai Gileous-Alexander uses unique shoes. What They are not from Nikewhich controls the NBA sneaker market, namely with the Air Jordan brand.

Are from Converse. The company was a usual presence at NBA games until the 1970s, with Chuck Taylor. Before Nike dominates the market.

Now it gains another importance in the market- jackpotas the. There is only one problem: those specific shoes are not on the market (they only start to be sold in this year’s fall, in principle). They are really exclusive.

“Footwear has everything to do with athletes and personalities, to be able to identify product lines; and customers know their products by names, instead of calling them only shoes. Converse knows it better than anyone,” says analyst Simeon Siegel, Na.

Detail: Tyrese Haliburton, who gave the victory to Indiana Pacers in the last second, also does not use Nike sneakers. Are from Puma.