Optimism is supported by positive economic indicators, such as the 3.2% increase in employment and a 7% vacancy rate, the lowest already recorded
With the approach of, celebrated in June, Brazilian trade prepares for a significant increase in sales. The National Confederation of Commerce (CNC) projects that retail will move more than $ 2 billion during this special date. This optimism is sustained by positive economic indicators, such as a 3.2% increase in employment and a 7% vacancy rate, the lowest ever recorded. In addition, workers’ income grew 6.9%, creating a favorable scenario for consumption. The clothing, footwear and accessories sectors are expected to lead sales, representing 40% of the gifts purchased. Other items that promise to be popular include domestic, electronics, perfumes and cosmetic utilities.
Products such as jewelry and chocolates also recorded significant sales increases, 24% and 22%, respectively. In addition, the lodging sector was growth of 11%, reflecting a previously observed trend during Easter. On the other hand, items such as drinks, mobile phones and flowers showed a price reduction, becoming more affordable options for consumers. Despite inflation of 5.4% in the last 12 months, CNC has a positive perspective, believing that Valentine’s Day will be celebrated with enthusiasm. It is expected to grow 3.2% in sales compared to the previous year. This date not only drives trade, but also promises to warm the hearts of Brazilians, who seek to celebrate love with gifts and special experiences.
