Report shows that last year, total beer consumption again went down in Belgium. 20% drop in a decade.
Os Belgians They are to drink every time less beer, over the last decade. And last year’s numbers confirm this trend.
The annual report of the Belgian Brew Association shows that in 2024 the total consumption of beer fell more than 2% in Belgium.
It was another descent (although not as strong as 6% in the previous year) that confirms the recent numbers: over the last 10 yearsbeer consumption fell almost 20%.
The Belgian brewer’s association has justifications for these numbers: “Persistent pressure on purchasing power, reduced competitiveness, high costs and an unstable geopolitical context.” I.e, Life is more expensive.
But there is still another reason, stresses: change in consumer habits, increasing concerns with health. “Belgians are drinking less alcohol in general and therefore less beer,” reads the association’s note.
In Belgium (and not only), the drinks alcohol They were much sought after: “Five years ago, there was only one alcohol -free beer – now six,” recalls the owner of a bar in Belgium, Waldo Marlier.
The younger ones, with another notion of the consequences of exaggerated alcohol consumption, are becoming more to alternatives.
In addition, the pandemia or the current economic uncertainty They made consumers think better about their costs, their financial priorities.
