According to data from the Tourism Economy Intelligence Center (CIET), 520 thousand tourists are expected between June and August, which will directly move the state economy
June is traditionally associated with that not only celebrate popular culture, but also drive the consumption of typical products and move the São Paulo economy. St. John’s season was officially open, bringing colorful flags, hot broths, mulled, mechanical bull and a lot of dragging. The June festivals, recognized as a national cultural demonstration, gained even more prominence in 2025 with the “Meet the Junino Tourism” campaign of the Ministry of Tourism. Unlike events with a fixed date, such as Carnival, São João is celebrated throughout June, especially the days of St. Anthony, St. John and St. Peter. In São Paulo, hundreds of parties occur, including the famous São João de Nóis Tudim, in which hopes to attract 360 thousand people until July 27.
At CTN, visitors find a variety of typical foods, from chiefs served by chief Silvia Mara de Rico to northeastern dishes such as the acarajé of chief Flora Diniz. The event attracts visitors from various regions, such as Carlos Eduardo Pinheiro, from Piracaia, who came especially to dance forró. According to the Tourism Economy Intelligence Center, about 520,000 tourists should participate in the June parties in São Paulo, generating an economic impact of R $ 89 million in the municipalities of the coast and interior.
The Locomotive Institute points out that more than half of Brazilians intend to spend up to R $ 200 at this year’s festivities. With such animation and tradition, June parties promise to be a success, not only as a cultural celebration, but also as a significant economic engine for the region. The June festivities, with their colors, flavors and rhythms, continue to delight and unite people of all ages, reaffirming the importance of popular traditions in the heart of Brazil.
*With information from Valéria Luizette
*Report produced with the aid of AI
