Ranking shows Inter Miami in 2nd place, driven by Messi; Average franchise value reached US $ 690 million
The (Major League Soccer) establishes itself as the highest growth rate in the world in 2025, the year it completes 3 decades of existence. On Wednesday (09.jun.2025), the US League announced that the average value of its franchises reached US $ 690 million, representing an increase of 121% since 2019.
LAFC leads the ranking of MLS’s most valuable franchises, according to a survey by Forbes. Valued at US $ 1.25 billion, the Los Angeles club surpasses O, which occupies the 2nd position with estimated market value of $ 1.2 billion – driven by the presence of.
Following are La Galaxy ($ 1 billion), Atlanta United ($ 975 million) and the New York City FC ($ 875 million). The ranking takes into account both the market value and the annual revenue of each team.
Despite being only 2nd in the total amount, Inter Miami leads in revenue, with US $ 180 million, followed by LAFC ($ 150 million) and Atlanta United ($ 105 million). The survey shows the continuous growth of MLS and the consolidation of franchises as valuable actives in American sport.
San Diego FC’s owners group paid $ 500 million to join the competition in 2025, setting a new record for expansion rates in league history and opened new opportunities for international investors in the US football market.
MLS started its operations in 1996 with only 10 teams and today has 30 franchises distributed throughout the United States and Canada. The League has signed an exclusive media agreement with Apple for $ 2.5 billion, prioritizing global streaming instead of traditional television.
The league digital strategy includes a centralized content hub that creates connections with social platforms such as Tiktok and OneFootball.
The so -called “Messi Effect” resulted in the duplication of seasoning and a 13% increase in sponsorships in a single season. The presence of the Argentine star has been fundamental for the commercial growth of the competition.
Despite the appreciation of the franchises, the League still faces financial challenges. Of the 30 participating teams, 16 still operate with loss, indicating that the high market assessments did not completely become positive operating results.
