The retail industry is constantly evolving in Portugal, with new openings, weight investments and a clear bet on the expansion of major international brands. The demand for affordable prices, supply diversity and increasingly complete commercial spaces is turning the panorama of commerce in various regions of the country. In response to this trend, Primark prepares to open another store in the national market, reinforcing its presence and creating dozens of jobs.
New store reinforces brand presence in Portugal
Primark will open its new store at Ice Palace Shopping, in Viseu, on June 26 (Thursday), at 10 am. This will be the 13th brand of the brand in the national territory and the third of the four new openings announced in the first half of 2024. In total, this expansion plan represents an investment of 40 million euros in the Portuguese market, says Executive Digest.
This new store will create more than 80 jobs, raising the total number of Primark’s employees in Portugal to over 1,850. The new unit will have more than 2,750 square meters of commercial area, concentrated on a single floor, and will provide a wide range of fashion, beauty, lifestyle products and essentials of everyday life.
Diversified offer for all ages
Among the products available, customers will find from ganga and sleeping clothes to the main trends of the season, including bath facts, coordinated sets, dresses and summer accessories.
According to the brand, 66% of the clothing sold is already made with recycled materials or more sustainable origin, with the goal of reaching 100% by 2030.
To make the shopping experience faster and more efficient, the new store will feature 12 self-checkout boxes, as well as traditional payment counters.
Expansion with economic and social impact
Nelson Ribeiro, Primark’s director of sales to Portugal and Spain, says, quoted by the same source: “We are very excited to open another Primark store next month, this time at Ice Palace in Viseu – a city with a strong commercial tradition, recognized for its excellent quality of life and a rich history.
“This new store represents another milestone in our expansion in Portugal, reinforcing our commitment to bring our products affordable to more and more customers. Our teams are working with dedication to preparing all the details of the opening and we are looking forward to receiving people from this region.”
We recommend:
Also Cristina Lopes, director of the Ice Palace Shopping, underlines the positive impact of the new store: “The opening of this Primark store is a true asset for the Ice Palace Shopping, to Viseu and the entire region of downtown Portugal, thanks to its leadership position in the retailer market. Being one of the largest shopping centers in the country, the Ice Palace has sought to respond to the expectations of its customers, attracting and attracting and attracting and attracting expectations, attracting and attracting and attracting and attracting expectations Bringing together national and international prestigious brands, accessible to all in more than 150 stores that compose it, including a wide range of unique services, such as the only permanent ice rink in Portugal.
It also says: “For all this, I am convinced that the opening of Primark will be another important attraction to the Ice Palace Shopping and I wish you a huge success.”
Growth Plan continues on several fronts
About a year ago, Primark announced a global investment of 40 million euros in the Portuguese market. This plan included the opening of four new stores in different cities, as well as the expansion of the existing store at Centro Colombo, in Lisbon.
Of the four planned stores, they have already opened the Montijo and Guimarães units. With the opening now announced to Viseu, only that of Covilhã, scheduled for next year.
More stores, more jobs
With these new openings, the total number of Primark stores in Portugal will go to 14. This growth represents an increase of more than 30% in the total commercial area of the brand in the country and will result in the creation of more than 500 new jobs, says.
At the same time, Primark is also renewing several of its existing stores, with ongoing interventions in spaces such as Sintra and Portimão, and other short -term predominance.
Also read:
