The value of the brand almost tripled between 2021 and 2025, points out research by the Ipsos Institute. The indicator jumped from R $ 10.1 billion to R $ 33.9 billion in the period – 234%of 234%, in figures corrected by inflation.
According to the institution, the appreciation follows the expansion of small businesses in the country and led Sebrae to fourth place in the TM20 ranking of the most valuable brands in Brazil to play in the capital market. In 2021, she occupied the 13th position.
The survey listened to 6,000 owners of micro and small companies and MEIs (individual micro -entrepreneurs) across the country in January and February. It is the seventh edition of the study, conducted since 2009 to measure the importance of Sebrae in the profit of the companies served.
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