Big Tech WWDC this Monday (9.Jun) with development problems, major delays in the AI of the company and US tariff pressure
Apple will feature this Monday (9.Jun.2025) news for the operating systems of its main devices in WWDC (Worldwide Developers Conference). Updates include new iOS design – iPhones System – and changes in iPads, Macs and other products.
A big techhowever, promotes the event at a fragile moment of the company. Problems with the United States government have reduced confidence in Apple, while internal development crises have led to the company’s false delays and propaganda (artificial intelligence).
“Something is rotten” at Apple
At WWDC 2024, Apple focused on the entire event at the Apple Intelligence presentation. At the time, the company said that the news would arrive in October 2024, when the new iPhones would be released.
Among the updates, one of the most awaited were the changes in the Virtual Assistant of Apple devices. The new version would not just be a search engine installed on the device and answers questions with information from the internet, but a type of personal secretary – ease of fiction movies.
The idea would be that Siri, with user permission, would analyze emails, photos, messages, contacts and adapt to the context of each iPhone owner. The assistant would also have “conscience” of what is going on on the screen and could fulfill requests.
If someone who was in an application sent an address, for example, the user could ask Siri to add such information to the contact of the particular person. Apple even produced one with actress Bella Ramsey – Intérprete of the character Ellie in the series The Last of Us from Max – which showed the appeal in practice.
According to reports from US newspapers, however, Apple has numerous problems to produce the new Siri.
Journalist John Gruber in March that the personalized Siri that Apple displayed “It was not a demonstration. It was a conceptual video”. The text states that big techwhich in 2025 announced a delay in the appeal and the Youtube Advertising with the actress had to restore the development of Siri.
A report, however, goes further and says the feature may never have existed. In the exclusive news for subscribers, the portal states that, at the time of the creation of Apple Intelligence, a team of Ia led by John Giannandrea-Google-ending of Google and experienced developer in the industry was set up.
Giannandrea began working on Siri news, but did not communicate this fact to the team responsible for the virtual assistant. The Siri team, led by Robby Walker, focused only on “Small improvements” in appeal instead of major changes.
For the lack of communication between the 2 teams, even employees who worked only at Siri would have “Surprised” with the announcement of the personalized assistant.
O The Information He reports that the reasons that led the AI team to present the personalized Siri, even without having it in practice, were to compensate for Apple’s delay in the AI market, and trust that they would deliver such a time.
At WWDC 2025, all journalists who cover the company do not expect any big news in Apple Intelligence because of all developmental problems.
AI delays led Apple to be in the US for misleading advertising, as part of iPhone 16 marketing was in artificial intelligence that has not yet been released.
“If the truth were that Apple only had resources ready to be launched next year, and that were minimal bets compared to the rest of the industry, this was the story they needed to tell.”these John Gruber.
In addition to AI, the owner of the iPhone has lost a lot of strength in the market with production problems involving the new US government.
TRUMP X APPLE
In his second term at the White House, President Donald Trump (Republican Party) has applied a series of tariffs to all US partners. The US government wishes to reduce dependence on other countries and reduce the deficit in trade.
One of the main objectives of tariffs, however, is to encourage the growth of internal industry in different sectors. Republican’s main target is the technology industry. Trump wants companies like Nvidia, Microsoft and Apple to produce all their products in the US to obtain productive independence and the generation of more jobs.
Trump government fares would already affect Apple’s production chain if it focused only on countries, as the company produces most iPhones and other devices in China by 30%.
During the trips and goings of the fare, they indicated, for example, that the taxes could raise by $ 500 the final price of iPhone in the US. Alternatively, Apple changed its production to India, which only 10% of tariffs.
Trump, however, that he did not want the big tech produced in India or other countries, but in the US. Republican taxing all Apple products by 25% if the company did not move production to the US territory.
Because of problems with the government, Apple –US $ 3.05 trillion – lost the world’s most valuable company to Microsoft – US $ 3.50 trillion – and nvidia –us $ 3.46 trillion.
Producing in the US is a more complex problem than the executive expects. The reason for the choice of Apple in producing in China and India is not based only on cheap labor, but on the high specialization of people in the Tech sector.
According to data from the CSET (Center for Safety and Emerging Technology), 41% of all people graduated in China are in the Stem category (Science, Technology, Engineering and Mathematics). This professionals are the experts hired to set up the iPhone with the joining of the pieces.
The US has only 20% of graduates in this sector. The low availability of professionals would not allow Apple to produce everything in US territory or if the company wished.
The Trump government would need deeper reforms to encourage technology specialization, as well as a broader national production of iPhone components, which will still have to be imported even with US production.
All of these factors prevent Apple from acting according to the US executive, who should apply rates to the company, generating a considerable increase in the final price for the consumer.
