John G. Smell / EPA
Tim Cook, CEO da Apple, na WWDC25
Apple’s shares suddenly fell on Monday, losing approximately 75 billion euros in market value. Siri is not ready, perhaps just for the year, and the company’s “” entry in great “in the Ia Generative race is late. The investors were not happy.
Apple’s actions suddenly fell, just a few minutes after the start of, the annual conference with which the company has its new products and latest developments.
According to, the culprit seems to be a word: Siri.
About 6 minutes after the presentation began, Apple’s shares fell more than 2.5%from 190 euros to under 185 euros, which is equivalent to a loss of about 75 billion euros in market value.
Seconds earlier, Apple’s software chief, Craig FederighiIt was on stage to recap the features of Apple Intelligence that the company has launched in recent months, such as Genmoji, smart answers and photo cleaning tools.
Then it changed the theme to the Siri, Virtual Assistant from Apple. It was then that things got strange.
“We continue our work to offer the features that make Siri even more personal,” said Federighi. “This work needed more time to reach our high quality standard, and we hope to share more about it next year“.
That is, the so promised renewal of the Siri Age It’s not ready yetand the investors probably didn’t like to hear him.
John G. Smell / EPA
Tim Cook and Craig Federighi, Apple’s software chief, on stage at WWDC25
“A WWDC was empty of any significant progress at Apple Intelligence, ”he wrote Dan IvesTechnology Analyst at Wedbush Securities, in a note to the investors cited by the insider.
“Tim Cook and Company can be forced to make acquisitions Important in Ia to boost your strategy in the area, ”added Ives.“ We have a lot of confidence that Apple can get it right, but There is a tight window to do it ”.
Wall Street has been waiting for important AI in AI for a year, but in fact the expectations that WWDC 2025 would bring significant progress from the company They were not exactly high.
Os Apple’s main competitorslike Google, Microsoft and OpenAi, they are moving quickly, with New Generative AI modelsupdates of your chatbots and new features, which appear throughout the industry every week.
In turn, Apple confirmed what was suspected: Siri “intelligent” is not ready, and its main AI features are still under development.
The delay underlines a deeper problem, says Insider: Cupertino’s company has been slow in the construction of infrastructure and fundamental models that feed the modern AI.
“The silence around the crab was deafening; The topic was quickly set aside for some indefinite time next year, ”the analyst told the insider Dipanjan Chatterjee.
“Apple continues to adjust its Intelligence Apple features, but they are not Functions of text corrections or cute emojis that fill the huge emptiness of an intuitive and interactive AI experience that we know that Siri will be able to be ready. We just don’t know when this will happen. ”
Apple was usually maintaining silence about its new products until they were perfect.
But in the IA arms race we are currently watching, waiting may not get to satisfy investors, and admitting that a new product is not ready may be enough to eliminate tens of thousands of millions of euros in market value – in just 6 minutes.
