Aracaju
Record’s commercial area has prepared a plan to enable the purchase of a 2026 World Cup game package, which will be held in the United States, Mexico and Canada. The column found that the project will be presented to executives of the company next Friday (13).
Among those who should accompany the meeting will be Alarico Naves, a commercial superintendent responsible for the company for the purchase of sports rights. If you are attested that the purchase is a good deal and may have a satisfactory financial return, Record will start the negotiations to purchase the event.
At this time, Globo already has the rights of half of the competition matches for all platforms. But there are 52 other matches are still available – in total, there will be 104 games. The company Livedeode represents FIFA in negotiations.
The defense of Copa’s supporters on Record is that the other 52 games will be exclusive, which gives equality in matches with Globo and helps in negotiations with the advertising market.
As the World Cup is a short shooting tournament, lasting just over a month, Record analyzes with great discretion whether to enter the business, as commercial deliveries would have to be made in the short term, which does not dilute the money paid for them.
In April, Alarico Naves told the column that the 2026 World Cup is a dream for Record. However, he stated that without guaranteeing a viable financial operation, efforts would be made to perform it.
“We haven’t been behind this year’s Club World Cup because it was too close to conversations. But next year’s World Cup is a dream. It depends on what our competitor will do too. The account needs to close,” he said at the time.
