Survey is from the locomotive institute; 69% of participants who plan to make a love to the loved one have not yet made their purchases
The, celebrated on June 12 in Brazil, is a date that significantly moves trade and the. A recent survey conducted by the locomotive institute reveals that 86% of couples who celebrate the date intend to spend on gifts. The survey, which interviewed about 1,500 people, showed that 69% of participants plan to give, but have not yet made their purchases. Only 17% of respondents have already anticipated and acquired the gifts. The average value of gifts is $ 200, indicating that lovers are willing to invest in good memories.
In addition to traditional gifts, research points out that Valentine’s Day moves the economy in a comprehensive way. Many couples choose to offer experiences, such as dinners in restaurants, spa days or travel, expanding the economic impact beyond product trade. The service sector, therefore, also benefits significantly during this time. Among the most sought after items, 50% of respondents want to buy clothes and shoes, while the rest is divided between gastronomic experiences and travel.
The survey also points out that only 12% of respondents do not intend to celebrate the date. Movement in stores and the search for experiments indicate that Valentine’s Day remains an important date for commerce and services, reflecting the desire of couples to celebrate love in different ways. The expectation is that, by the end of the week, many still join those who have already guaranteed their gifts, contributing to the warming of the economy.
*With information from Danúbia Braga
*Report produced with the aid of AI
