The Spanish supermarket chain, the Mercado, with a presence in Portugal, surprised consumers by announcing the definitive withdrawal of one of their most appreciated articles in the personal care section. The confirmation of the exit of this product was made through a social network of the brand.
Official confirmation of the market
According to Marketeer, the article withdrawn are deodorant scarves of the Deliplus own brand, which enjoyed great popularity with customers.
Mercado has responded to a client who questioned the absence of this article in stores, stating: “We regret that they are no longer available. We have no information that they will return.”
Mercado Portugal confirmed that this decision also applies to the national market, as the same source said.
Consumer characteristics and reactions
According to Marketeer, these scarves stood out for their formula with Aloe Vera, soft fragrance and practical packaging, containing 20 units.
Many consumers valued the convenience and effectiveness of the product, especially during summer, after exercise or travel.
The popularity of the article was visible on social networks, where users and influencers often recommended it.
The unexpected withdrawal motivated several demonstrations of discontent on digital platforms, as reported the same source.
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Mercado Renewal Strategy
Mercado did not disclose the reasons that led to the removal of these scarves. However, according to the source mentioned earlier, this measure is part of a usual practice of the company, which regularly updates its own owner of its own brands to adjust to new market trends, supplier innovation and changes in consumer behavior.
This strategy aims to keep the offer aligned with customer needs and preferences, as the same source indicated.
Impact on the market and future
The absence of these handkerchiefs can lead consumers to look for alternatives on other brands or establishments.
Marketeer points out that the personal care sector has been growing and diversifying, offering a wide range of options, although the removal of this product represents the end of a reference for many users.
This change may make room for new products, although it has surprised usual customers. Mercado, as the same source said, remains one of the largest operators in the Iberian market, so its decisions have a significant impact on the sector.
Consumers accompany with future interest changes in the portfolio of their own brand, hoping that diversity and quality will remain.
For now, Mercado maintains a commitment to offer a wide variety of products, although this withdrawal shows the constant evolution of the food distribution market.
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