The supervisory body for advertising in the UK withdrew from broadcasting a Twix chocolate stick. According to the decision Advertising Standards Authority (ASA) encouraged a dangerous ride because She showed a car carrothe, after which the car would fly out of the way. TASR writes about this according to the BBC website.
The ad shows a man with dissolved hair, which is involved in a car chase. It ends with an accident in which there are two equally colored cars, reminiscent of packaging sticks. Five complaints filed against advertising states that it encourages dangerous driving and is irresponsible.
Mars-Wrigley, as a Twix owner, argued that advertising had a “film portrayal” and took place in “a world that was absurd, fantastic and distant from reality”. This was also confirmed by the NGO Clearcast, which approves television ads before broadcasting.
Nevertheless, ASA, as a supervisory authority, decided that advertising must not reappear in its current form because “tolerates dangerous driving”. The Office stated that during the automotive chase the emphasis was on speed, including fast rhythm and music and that there were visible traces of skidding.
Mars advocated the advertisement that “cars were filmed when driving at a speed limit and any imitation would only reflect the presented legal and safe ride”. He added that Twix is known for its absurd and playful humor, which is also reflected in advertising.
