For the former Minister of Communication, structural problems that affect government administration
(PT-RS), which left, at five months, the position of Minister of the Communication Secretariat, attributes to political polarization the difficulty of the president (PT) in recovering popularity. In an interview with ‘O Globo’, he said the central issue does not reside in communication, but in structural problems that affect the administration. “The problem of the government was not and it is not communication. This is always a shortcut not to dive and seek, in fact, structural and necessary issues in this and any government,” he said. “I have a very frank and loyal relationship with the president. I always made him very comfortable. And when I talked to the president, before my departure, I said to him:” President, I’m not a marketer, you worked with João Santana, worked with Duda Mendonça, because if the search is for an advertising profile in the market, a marketer is not me, “he added.
The former minister points out that government communication should not be seen as a sole responsibility of Secom. He argues that political polarization has made it difficult to approve measures and that a planning that anticipates crisis, as well as a solid narrative to support the government’s image, is critical. “What makes the government’s approval rate difficult is not the lack of public policies, it is the polarization environment that the country is experiencing. The government needs to think about communication not as a matter of sole responsibility of Secom,” he said.
“I also often ended up having my planning totally committed to being surprised. When the government decided to tax the importation up to $ 50 (the blouses rate), it was not in my planning to face that situation. When I see Sidonius faces the issue of Pix, IOF, None of this is on the horizon he prepared,” he added. Pimenta also refers to his departure from Secom, stating that communication was not the reason for his departure and that his loyalty to Lula remains unchanged. He criticizes the view that communication is solely responsible for the government’s public perception, noting that Secom faced challenges in bids, which reflects the complexity of the political scenario.
Posted by Sarah Paula
*Report produced with the aid of AI
