The fantastic world store of Portuguese sardines in New York
They are the latest trend in the US and are everywhere – from social networks, with the ‘The Fantastic World of the Portuguese Sardine’ store to surf this wave and attract attention. However, they may only be an indicator of poverty.
Sardine, which is one of the most emblematic fish of Portuguese cuisine, has been prominent over the past few weeks, a trend that will dominate summer and already has a name: ‘Sardine Summer’.
More than a food, the conservation of sardines has become an object of desire associated with the Mediterranean lifestyle and is now present in accessories, decoration, viral videos on social networks and fashion campaigns.
The program, aired on the NBC North American channel, devoted a report to ‘Sardine Summer’, with the Portuguese store ‘The Fantastic World of the Portuguese Sardine’in New York, serving as a showcase for this summer trend, not only for the colorful and ‘vintage’ canned cans it offers, but also for the variety of products it presents.
“People look for experiences with soul, history, with a human side. And that’s where our store enters: with pickled sardines and a scenography that crosses theatricality. It’s almost like Portugal was a well -kept secret That the world is now discovering, ”the group’s value of the time – owner of ‘The Fantastic World of the Portuguese Sardine’, told Lusa.
A, has reinforced the brand’s commitment to bring the Portuguese tradition to the world stage.
Com as Google search engine searches to “Sardine” to triple Since 2023, in the NBC report it has been pointed out that by 2030 the global fish canned market should exceed $ 61 billion (53 billion euros).
“Sardines” – The Summer (Healthy) Star
According to the value of time -which holds the historic conservative Comur, founded in 1942 in Murtosa -this consumer trend in the US market records a unprecedented growth“Driven by changes in consumer taste, convenience and adopting a healthier lifestyle without giving up taste.”
“The moment of ‘Sardine Summer’ could not be more perfect for Portuguese sardines, which occupies a prominent place: It is a star in summer cuisinethanks to its nutritional value, and gained the status of ‘Superfood’. But the sardine goes further-turned into a True worship accessoryas happened with the phenomenon ‘Barbiecore’, which invaded social networks and wardrobe in 2023, ”the company recalled.
To take advantage of this trend, the Portuguese company reinforced Portugal’s narrative in store, launched a can with an illustration of New York icons – Empire State Building, Broadway, Liberty Statue and Times Square itself, as well as betting on digital content that extend the store experience beyond the physical visit.
“All this without ever forgetting the artisanal root of the product – because, in the end, what we sell is a preserves made as before. (…) Luxury flap giants – and not only – replicate the aesthetics of sardines in ‘merchandising’, a clear sign that the trend has already jumped from social networks to global consumption shelves,” added the time.
Or just an indicator of poverty
However, according to the US press, the interest in sardines may also be related to the economic situation that the country is going through and is being seen as an indicator of a possible recession, “with people looking Cheap ways to feel luxurious“, As the newspaper points out.
However, what was previously considered a cheap food, today can exceed $ 10 (8.6 euros) per can in some of the main supermarket chains in the country.
Or, in the case of ‘The Fantastic World of the Portuguese Sardine’, the most expensive sardine can in the US costs $ 44 (38.2 euros), according to the values presented on the brand’s ‘website’.
