Many occurred by mergers and portfolio rationalization, competition between brands and regional challenges
Nostalgia calls and hits hard when the theme is “that soda that only existed in our time”!
If you grew up between the 80s and 90s in Brazil, get ready for a timely, informative and memorial time trip.
Let’s find out the 6 brands that have evaporated from the shelves… but they are still alive in our memory!
Soda brands that were successful in the 80s and 90s, but disappear from shelves
1. Guarany school
The pioneer in tin in Brazil since 1975, needed a real can opener – nothing “pull and ready”.
Brahma relaunched the brand with new packaging and flavors, but after the acquisition was discontinued in 1989.
2. Pop Laranja
Launched by Antarctica in 1977 and children’s champion in the 1980s, it became a fever with the slogan “has orange in the bottle”.
With the merger of Ambev, he became a relic: orange pop was replaced by Sukita to simplify the portfolio.
3.
It debuted in 1967, the first 1 l soda in Brazil! A true fever. In 1985, after dissolution of the partnership with Vonpar -Coca -Cola, its production was interrupted and replaced by Sprite.
4.
Launched in 1980 with and striking citrus flavor.
After the merger with Antarctica in 2000, it was discontinued for the sake of Soda Antarctica to reduce duplicity.
5. Gini
Gaseous, cloudy and unforgettable lemonade in the 1980s was pure success. At the end of the decade, Pepsi sold the brand, which was lost in the territory.
It is still manufactured, but only in some corns of SP, without national presence.
6. Crush
American giant with orange and grape versions here, arrived in the 70s.
Discontinued in the 1990s, he returned in regional editions by Coca -Cola in the Northeast (flavors such as cashew and guarana), but remains rare in the rest of the country.
Why did they disappear?
- Portfolio mergers and rationalization: To avoid duplicate products, Ambev and Coca -Cola dismantled several regional brands.
- Competition between brands of the same group: Soft drinks such as orange pop, Brahma lemon and Minuano fought for the same flavor, and only one could survive.
- Regional Challenges and Fael Licensing: Brands such as Gini and Crush have often disappeared by license losses or strategy changes.
In 2025, some resurface in limited editions (Gini, for example, tries to return in SP), but nothing like the taste of that time. The crowd is: Does nostalgia make room even for a limited period in the future?
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