The Business Communication Budget in Brazil fell from R $ 35.5 billion in 2023 to R $ 31.8 billion in 2024, with a slight increase in 2025. The data are from the Center for Economic Studies and Analysis Applied to Communication (CEAEC) of ABERJE – Brazilian Association of Business Communication.
It is in the midst of this scenario that the 9th edition of Aberje Trends – Communication Trends will be held on June 26 at the Bravos Theater in São Paulo, bringing together hundreds of professionals to discuss the paths of communication in a scenario of deep transformations and increasing demands for effectiveness, reputation and impact.
“Aberje Trends also reflects how companies are repositioning their investments in communication. Even with more contained budgets, there is a clear search for effectiveness, reputation and strategic presence. Logic is not retraction, but more accurate allocation: less dispersion, more impact,” he says Leonardo MüllerAberje chief economist.
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The external environment puts additional uncertainties, with geopolitical instability, technological transformations and narrative disputes, along with the budget challenge. Aberje Trends proposes a reflection on how communication can be a decisive factor in conducting corporate strategies.
The Director of InfoMoney Writing, Mariana everythingwill be the mediator of CEOs Communicators, with the theme “Communication and Management: the challenge of CEOs to manage Brazilian companies in the midst of global chaos”, which will gather Emir Calluf FilhoPresident of BHP Brazil; Gustavo WerneckDa ceo gerdau; Priscyla LahamPresident of Microsoft Brazil; Rogerio BarrierPresident of the Brazil Division of Arcos Dorados; and Jerome CadierCEO of LATAM Brazil.
Executives will discuss how leaders also play a role of protagonism in the construction of confidence and reputation of organizations, to convey their purpose and deal with their crises.
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With the central theme “New World Disorder: Communicate in tension times”, the program includes lectures, case presentations and debates on topics such as internal communication, external communication, government relations and ex -ex was.
The event is sponsored by ArcelorMittal, Arcos Dorados (McDonald’s), Basf, Bayer, BHP, Gerdau, Itaú, Latam Airlines, Novo Nordisk and Stellantis; Cortex Intelligence, CPFL Energy, Prospective Public Affairs, Tetra Pak and Vivo; and Media Partner of Propmark.
Registration can be made by.
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Service
Aberje Trends 2025
Data: 26/06/2025
Local: BRAVAS THEATER
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Address: Rua Coropé, 88 – Pinheiros – São Paulo – SP
Time: From 9am to 6pm
Registration:
